Sr. Analyst - Digital Analytics

Sr. Analyst - Digital Analytics

The Sr. Analyst - Digital Analytics is an important part of BISSELL’s Go To Market Analytics (GTMA) center of excellence supporting the business with actionable insights for the Go-to-Market strategy. The role is responsible for leading the data collection, measurement, analysis and optimization of digital media performance. This individual will work across BISSELL’s media team and media agency to track campaign performance and drive data for marketing mix modeling framework, assisting in creating actionable media insights that are data driven and helping to optimize media plan objectives and results.

• Assist in advancing the measurement framework to assess the holistic impact of omnichannel media efforts on sales.
• Track KPI & measurement goals while providing actionable, data-derived insights.
• Creates and delivers reports on campaign performance in an articulate and analytical manner to highlight insights and recommend action items.
• Analyzes data from all performance media campaigns to recommend improvements toward higher return on investment.
• Analyze and report data on a daily/weekly/monthly and ad-hoc basis across a variety of presentation types.
• Manages multiple projects simultaneously working with external agencies and internal resources.
• Build and maintain marketing/media data pipelines and enable automated data ingestion.
• Build self-service dashboards and provide timely reporting and insights to business stakeholders and partners.
• May be required to perform other duties as assigned.

• Degree minimum:
  Bachelor’s Degree
• Specific concentration:
  Advertising, Business, Digital Marketing, Statistics, Data and Analytics or related field.
• Experience level: 5 years’ experience and proven success in managing and executing performance media campaigns, and experience presenting analytics reports in a clear, effective, and dynamic manner to internal and external partners.

• Must possess the ability to handle a variety of projects at one time ensuring timely delivery of materials.
• Demonstrated organizational and project management skills.
• Strong analytics experience with proficiency in Domo (preferred) and/or Tableau, Power BI, Looker/Google Data Studio, etc., as well as Excel and Google Analytics.
• Experience in Google Data Studio, Facebook Ads Manager, and Google Marketing Platform (SA360, DV360, etc.) a plus.
• Solid ability to collaborate with other departments/colleagues/agencies to further joint initiatives.

Salary Range - $66,000 - $105,000