Digital Marketing Specialist

** About Specialty Program Group (SPG):
** Specialty Program Group (SPG) is a leading specialty insurance MGA and MGU managing a portfolio of 30+ niche brands across North America. We provide strategic, creative, and digital marketing expertise to help our partner companies grow faster, operate smarter, and deliver best-in-class specialty insurance solutions.
*
* About the Role:

** The
** Digital Marketing Specialist
** plays a key role in SPG’s centralized
** Marketing Center of Excellence**, leading the design and execution of multi-brand digital strategies that drive awareness, engagement, and lead generation.

This role combines traditional digital marketing skills with emerging
** AI-driven marketing practices**, focusing on performance optimization across search, content, and paid channels. The ideal candidate is both analytical and creative—someone who can harness data, technology, and AI tools to elevate SPG’s digital footprint and ensure visibility across evolving search ecosystems, including
** AI-powered search engines**.
** Hybrid Work and Office

Location:

This is a hybrid role that will report to our Chicago office at 150 N Riverside Plaza Chicago, IL.
***
* Key Responsibilities:

**** Digital Strategy & Execution:
*** Lead SPG’s digital marketing strategy across SEO, SEM, social, and content channels to achieve corporate and divisional goals.
* Implement scalable digital frameworks that balance corporate oversight with brand autonomy across 30+ specialty programs.
* Develop cross-channel campaigns (search, paid, email, content, social) that drive qualified leads and measurable ROI.
** AI-Driven Marketing &

Innovation:
*** Integrate
** AI-powered tools
** into campaign management and optimization workflows (e.g., ChatGPT, Jasper, Copy.ai, Ad Creative.ai, Surfer

SEO, SEMrush, Hub Spot AI, and Google’s Gemini suite).
* Monitor and adapt to
** AI-search behavior
** and
** Generative AI search result
** trends (Google SGE, Bing Copilot, Perplexity, ChatGPT Search), ensuring SPG brands maintain high visibility in AI-driven discovery engines.
* Use AI models to analyze campaign data, forecast performance, and optimize ad spend allocation across channels.
* Collaborate with the SEO & Content teams to develop
** AI-optimized content strategies**, focusing on authority signals, structured data, and conversational intent for AI search ranking.
* Test and pilot emerging AI-based ad solutions, such as Google Performance Max, Meta Advantage+, and programmatic AI targeting tools.
** Website & Analytics Management:
*** Oversee SPG’s digital ecosystem (corporate + brand sites), ensuring all sites are optimized for UX, SEO, and conversion.
* Manage performance dashboards using GA4, Looker Studio, and AI analytics tools to monitor engagement, conversions, and ROI.
* Partner with Web Development and Analytics teams to ensure proper tagging, event tracking, and data integrity.
** Paid Media & Lead Generation:
*** Manage and scale paid media campaigns across Google Ads, Linked In, Meta, and programmatic platforms.
* Leverage
** AI-based audience modeling and predictive bidding
** to maximize reach and efficiency.
* Implement A/B and multivariate testing using AI-assisted platforms to improve creative and landing page conversion rates.
** Content, SEO & AI Search Optimization:
*** Oversee keyword strategy, content audits, and technical SEO initiatives, ensuring compliance with best practices for both traditional and AI-powered search engines.
* Collaborate with content and creative teams to develop
** AI-optimized, high-authority content
** that enhances E-E-A-T (Experience, Expertise, Authority, Trust).
* Utilize generative AI and NLP tools for topic clustering, internal linking strategies, and long-tail keyword discovery.
** Collaboration & Leadership:
*** Work cross-functionally with marketing, sales, and operations teams to align campaigns with revenue objectives.
* Present campaign insights, performance dashboards, and AI-driven forecasts to senior leadership and divisional teams.
*
* Qualifications:

*** Bachelor’s degree in Marketing, Communications, or related field;
Master’s preferred.
* 4-7 years of experience managing digital…