Senior Field HRBP

About The Role

At Insomnia Cookies, we don’t just deliver warm cookies late at night — we create unforgettable moments and build teams that love what they do. We’re looking for an experienced Regional, Field-Based Human Resources Business Partner (HRBP) to support our growing Central and West Coast field organization. This role serves as a trusted strategic advisor to regional and market leaders, translating business objectives into people strategies that drive performance, engagement, and retention.

The Sr. Regional HRBP will balance strategic partnership and hands-on execution, with deep involvement in employee relations, talent management, compliance, and culture across a multi-state footprint. This role requires strong business acumen, sound judgment, and the ability to influence leaders at all levels while operating effectively in a fast-paced, high-growth environment.

This position can sit on-site at our HQ in Philadelphia, or work remotely out of Chicago, Dallas or Denver*

• 4 day work week!! (yupp, we get every Friday off)
• Excellent comprehensive benefits coverage that includes medical, dental, vision & pet insurance plans
• 401K with contribution match
• 3 weeks paid vacation plus 2 paid Insomnia personal wellness days
• Relaxed, fun, come as you are office culture
• Free cookies, branded swag and so much more!

• Partner closely with Regional Directors and Field Operations leaders to align people strategies with business goals and growth plans
• Translate business needs into actionable HR solutions through workforce planning, organizational design, succession planning, and leadership development across the region
• Use data and insights to identify trends, risks, and opportunities related to engagement, retention, performance, and talent gaps

• Act as a subject matter expert and escalation point for complex employee relations matters, including performance management, corrective action, investigations, and terminations
• Coach and influence field leaders on effective people management practices, difficult conversations, and risk mitigation
• Oversee and conduct internal investigations, ensuring fair, consistent, and compliant outcomes with thorough documentation

• Coach and influence field leaders to be confident, effective people managers who live our values
• Partner with Talent and Operations teams to support hiring, onboarding, and retention strategies across the region
• Drive engagement initiatives that strengthen connection, culture, and belonging for field teams
• Lead or support regional employee engagement initiatives, including survey execution, analysis, action planning, and leader enablement
• Champion Insomnia Cookies’ culture and values efforts across the field organization

• Provide guidance to leaders on compensation decisions, job leveling, promotions, and performance-based rewards within established frameworks
• Partner with the People Team on benefits administration, program enhancements, and communication strategies that support field employees
• Support operationalization of learning and development programs in the field
• Identify trends in turnover, compensation competitiveness, and engagement, and recommend targeted solutions

• Ensure compliance with federal, state, and local employment laws across multiple jurisdictions, including wage and hour laws, Fair Work Week, FMLA, OSHA, EEO, and ADA
• Stay ahead of employment law changes and HR best practices, advising leaders on implications and solutions
• Promote consistent, compliant, and people-first practices across all locations

• Partner closely with the broader People Team to drive consistency, scale best practices, and support enterprise-wide initiatives
• Perform other duties as needed in support of the People Team and business objectives

• 8-10 years of progressive HR experience, with significant time supporting field-based, multi-unit, retail, restaurant, or hospitality teams
• Proven experience partnering with senior leaders and influencing outcomes…