VP of Strategic Brand Partnerships, Gaming

VP of Strategic Brand Partnerships, Gaming About Us

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on You Tube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.

At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

As the VP of Strategic Brand Partnerships, Gaming at Beast Industries
, you will be responsible for building and scaling MrBeast’s gaming-focused brand partnership business, owning the strategy, development, and execution of large-scale, multi-year brand marketing investments across gaming content, competitive formats, original IP, and platform-native experiences.

You will bring deep domain expertise in gaming and interactive entertainment, paired with proven experience selling premium brand‑funded programs that go beyond standard sponsor ships - encompassing joint IP creation, co‑produced gaming formats, licensed competitive franchises, and ecosystem‑wide marketing platforms. The role requires the ability to translate gaming culture, gameplay mechanics, and audience passion into brand‑safe, high‑impact marketing investments that drive measurable outcomes for global partners.

• Own the global gaming partnership strategy, defining how brands invest across MrBeast Gaming, competitive formats, live streams, tournaments, original gaming IP, and cross‑platform extensions (You Tube, Shorts, streaming, IRL events).
• Structure and sell high‑value brand marketing investments that combine premium media, branded gameplay integrations, original gaming IP, competitive mechanics, licensing rights, and co‑produced formats—designed for scale, longevity, and repeatability.
• Lead joint IP development with brands, including original competitive formats, branded game modes, recurring tournaments, virtual‑first experiences, and licensed franchises that can live across multiple seasons, platforms, and geographies.
• Cultivate senior relationships across the gaming ecosystem, including game publishers, platform partners, esports organizations, hardware manufacturers, energy/snacking brands, telco, fintech, and endemic/non‑endemic gaming advertisers.
• Develop compelling, insight‑led partnership narratives that connect brand objectives (awareness, consideration, acquisition, loyalty) to gaming‑native mechanics such as competition, progression, rewards, community participation, and fandom.
• Partner closely with internal teams (Gaming Content, Partner Solutions, Production, Live Ops, Media Planning, Legal, Sales Operations) to ensure gaming partnerships are executable, scalable, and optimized for brand ROI.
• Negotiate complex, multi‑year agreements covering media commitments, IP ownership, licensing rights, exclusivity, global usage, performance incentives, and renewal pathways.
• Act as a senior external face of MrBeast Gaming, representing the business in executive meetings, industry events, and strategic negotiations with CMOs, Heads of Gaming, and platform leadership.
• Drive long‑term partner value, maximizing renewals, expansion into new gaming IP, and broader ecosystem investment across MrBeast’s portfolio.

• 15+ years of experience in strategic partnerships, integrated media sales, or business development with deep specialization in gaming, esports, interactive entertainment, or platform ecosystems.
• Proven track record selling large‑scale brand marketing programs (not just sponsor ships) within gaming—spanning premium content, competitive formats, platform‑native experiences, and…