Marketing Associate

Dedicated to making a difference in law enforcement agencies across the U.S., our mission is to transform policing by elevating officer performance with a preventative-based early intervention system. Driven by data science and powered by machine learning, our offering analyzes officer performance data in order to identify potentially problematic behavior. In partnership with the University of Chicago, we’ve developed the world’s largest multi-jurisdictional officer performance database, and the only research-driven, evidence-based early intervention system available in policing today.

We’re also the only provider of a fully integrated, cloud-based Software-as-a-Service (SaaS) platform that simplifies essential policing workflows. This platform is designed to be a single-source solution for all operational needs, driving extensive efficiency gains and providing best-in-class advanced analytics and insights.

Benchmark Analytics provides a comprehensive, all-in-one solution that is advancing police force management through state-of-the-art technology and market-leading data and analytics.

We’relooking for a Marketing Associate to own the tactical execution of our marketing operations. This is ahands-onrole managing conferencelogistics, digital campaigns, and email execution.

You’llwork in a small team where your organizational skills and ability to juggle multiple projects will directlyimpactour pipeline.

If you thrive on checking tasks off your list and making things run smoothly, this role is for you. You’ll bring structure and execution discipline to our marketing programs while contributing ideas to improve processes and outcomes.

Location:Chicago-based or within commuting distance. Primarily remote with 2 to 3 office days per month.

Own end-to-endlogisticsfor 20+ annual conferences, a critical driver of our lead generation.

• Coordinate booth materials, organize shipments from our office, and work withexhibit vendors.
• Manage exhibitor registrations, sponsorship agreements, show service orders (electricity, internet, badges), swag, and collateral shipments
• Obtain preshow attendee lists from associations, load into Salesforce, and coordinate with sales on calling campaigns and target account prioritization
• Create detailed preshow briefing documents coveringlogistics, competitive landscape, target accounts, and talking points
• Plan and coordinate small conference-related events such as customer receptions and prospect meetings
• Coordinate sponsored speaker sessions including AV needs and booth messaging alignment
• Upload post show leads into Salesforce, organize by priority, and coordinate sales follow up campaigns
• Track event expenses against budget andmaintainevent calendar and vendor relationships throughout the year

Managetherelationship with our digital agency to drive website traffic and lead generation through paid search, paid social, and organic SEO.

• Serve as primary point of contact with agency, providing campaign priorities and strategic direction
• Monitor campaign budgets and performance, trackingspendsand cost per lead
• Review weekly and monthly performance reports with agency andidentifyoptimization opportunities
• Coordinate with marketing leadership on budget allocation and strategy adjustments
• Update website content in Word Press as needed
• Track digital marketing budget and monthly spend

Build and send email campaigns to customers and prospects in Mailchimp and Marketing Cloud Account Engagement (Pardot).

• Segment lists,conduct A/B tests, and track performance
• Maintain prospect and customer databases in Salesforce and Planhat
• Set up nurture sequences in Pardot for sales-flagged contacts
• Create targeted campaigns supporting sales outreach for conferences and account-basedefforts
• Pull data and lists from Salesforce for campaign targeting
• Report on email performance and engagement metrics weekly and monthly

• Maintain marketing files and assets
• Supportmonitoring ofRFPprocurement sites
• Track overall marketing budget and handlemisc.sales team requests

You’reexceptionally…