Creative Consultant

** Career Area:
** Marketing
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* Job Description:

**** Your Work Shapes the World at Caterpillar Inc.
** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
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* Job Summary:

** Ironworks is Caterpillar’s in-house marketing agency. Built to Inspire. Driven by Strategy. Relentless by Design. Our core values include Authenticity, Passion, Strategy, Collaboration, and Accountability.

We are the creative engine behind the world’s toughest brand.

The Sr Strategist/Creative Consultant at Ironworks will be responsible for leading the strategic vision for brand campaigns across a wide variety of business units, creating and activating compelling brand stories that drive business impact for Caterpillar. This role operates at the front end of the agency, ensuring work begins with clear strategic direction before creative execution starts.

You’re a strategic thinker with a curiosity for asking why. You strive to understand digital behavior, emerging technologies and are ready to translate insights into actionable brand frameworks and campaign strategies.

As part of Ironworks, you will be part of a fast-growing team with enterprise impact. Your work matters every day to the clients we serve and to the dealers and customers who are impacted by our campaigns. You will be a part of an organization that has steadfast values of integrity, excellence, teamwork, commitment, and sustainability, lives by a culture of safety, and helps our customers build a better world.

Come join us. Let’s do the work.

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* What You Will Do:

*** Owns front-end strategic clarity by defining the problem, audience priority, message hierarchy, and success criteria before creative execution begins.
* Develop and articulate brand strategies that connect business objectives with audience insights, trends, and digital behaviors
* Translate complex brand challenges into clear positioning, messaging hierarchies, and brand narratives
* Map consumer journeys and buying behaviors to identify high-impact opportunities for connection and engagement
* Design and orchestrate integrated communications strategies across paid, owned, and earned touchpoints, partnering closely with creative, media, and digital teams
* Conduct and synthesize market, audience, and competitive research to inform recommendations
* Collaborate with cross-functional agency teams to inspire creative concepts, campaign activations, and content systems that drive measurable brand growth
* Present strategic recommendations and insights to clients and internal stakeholders in a compelling, story-driven manner
* Stay attuned to emerging trends in culture, digital platforms, and technology to inform brand and campaign strategies
* Support the development of brand measurement frameworks and KPIs to track effectiveness and optimize performance
* Conceptualizes, sells, designs, leads, analyzes, and presents qualitative and quantitative research studies
** What

You Will Have:

**** Customer Focus:
** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.  
** Collaborating:
** Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.  
** Creativity:
** Knowledge of the approaches, tools, and techniques for promoting creative,…