Manager, Email & Automation Marketing

The American Lung Association has an excellent opportunity for a Manager, Email & Automation Marketing. Working as a member of the Digital Marketing department, you will join an outstanding group of professionals dedicated to our mission: to save lives by improving lung health and preventing lung disease through research, education, and advocacy.

The Email & Marketing Automation Manager is responsible for managing and executing the American Lung Association’s email fundraising program and automated digital journeys to support revenue growth and supporter engagement. This role supports the effective use of marketing and digital fundraising tools, including donation forms, to enhance supporter experience and improve campaign performance. The position manages all aspects of fundraising and donor cultivation campaigns—planning, content review, editing, testing, deployment and coordination with an external agency.

The manager collaborates closely with internal stakeholders to gather assets, facilitate reviews and approvals, and ensure campaigns align with established strategy and best practices.

As a key contributor to the organization’s digital fundraising programs, this role will use data, benchmarks and industry insights to inform recommendations, support continuous improvement, and help strengthen the program.

Location: the position is located at the American Lung Association’s Chicago, Illinois office and will be a hybrid of in-person and virtual work.

• Manage the Lung Association’s email fundraising and donor cultivation campaigns, including planning, review, testing, deployment, and performance optimization.
• Serve as the day‑to‑day point of contact with the external fundraising agency partner, coordinating schedules, deliverables, and results.
• Collaborate with team members and stakeholders across the organization to ensure consistency in design, strategy, writing, and best practices within the email program.
• Partner with internal stakeholders to assess incoming requests, determine appropriate solutions, and provide recommendations grounded in data, benchmarks, and best practices.
• Guide campaign strategy and content development to improve conversion, retention, and donor lifetime value.
• Manage the development, testing, and optimization of digital fundraising tools, including automated journeys, to ensure a seamless user experience.
• Build, execute and maintain automated campaigns and triggered journeys that support donor cultivation, retention, and reactivation.
• Analyze and report on fundraising email performance, identifying insights and optimization opportunities to inform future campaigns.
• Partner with IT/data teams to support audience segmentation, targeting, and suppression for email campaigns.
• Contribute to ALA’s migration toward a centralized, best‑practice‑driven email program.
• Stay current on trends in fundraising, deliverability, privacy, and marketing automation.
• Provide day‑to‑day guidance to the Email Specialist and collaborate with cross‑functional partners to strengthen email execution and understanding.
• Collaborate with digital channel leads to support alignment and a cohesive supporter experience across touchpoints.

• Bachelor’s degree in marketing, communications, digital media or related field (or equivalent experience).
• 5+ years of progressive experience in email marketing, ideally with nonprofit fundraising or digital engagement.
• Demonstrated experience driving revenue and engagement through email campaigns and marketing automation programs.
• Strong working knowledge of email marketing strategy, production, automation, deliverability and analytics.
• Experience supporting the optimization of digital fundraising tools such as donation forms and landing pages to improve conversion and user experience.
• Strong collaboration and communication skills with the ability to explain recommendations using data and best practices.
• Experience working with external agencies and cross‑functional partners.
• Hands‑on experience with Salesforce Marketing Cloud or comparable ESP, including automation, journeys, and personalization tools.
• Proficiency in HTML, responsive design, AMPscript…