Director of Product Design

About Us

On a mission to deliver affordable, delightful healthcare for all, First Stop Health provides connected, whole-person virtual care to employers 24/7 through app, website, or phone in all 50 states. First Stop Health prioritizes an engaging and easy-to-use experience, setting people on healthier journeys through care at multiple stages.

First Stop Health offers a comprehensive benefits package that includes various health and medical coverage options, dental and vision coverage, disability and life coverage, making healthcare easily accessible. For those that choose to waive medical coverage a monthly medical waiver allowance will be provided. First Stop Health offers a remote‑first work environment and flexible paid time off, including Summer Fridays. The employer match 401k plan and monthly phone stipend demonstrate the company's commitment to employee financial well‑being.

The First Stop Health membership benefit is another add‑on perk for employees and provides our virtual care solutions – Urgent Care, Mental Health, and Primary Care – from their very first day!

At First Stop Health we deliver healthcare that is affordable, engaging, and delightful. The Director of Product Design will be the tip of the spear in driving delight and engagement. This role will champion design thinking, product analytics, and user research as core practices that drive how we deliver care experiences across our market-facing product suite, comprising Virtual Primary Care, Urgent Care, and Mental Health Care.

You will lead a highly skilled team of Product Designers who operate embedded in scrum teams and elevate the voice of the user.

As the organization’s first senior design leader, you will establish the design discipline within our Product organization – defining standards, scaling systems, and building the culture that ensures every product decision reflects patient and provider needs. You will craft and champion the product design vision at First Stop Health, establishing philosophical principles to guide your team and broadcast to the market as our design ethos.

You will cultivate deep empathy with our users through discovery and research, leading your team to establish foundational artifacts like user persona profiles, user journeys maps, user research repositories and insights libraries, and product analytics frameworks. You will establish, scale, and maintain a design system to accelerate frontend development and deliver best-in-class user experience. You will establish research protocols, including experimentation playbooks, design critique practices, and overall Product Design team operating processes and rituals.

You will partner closely with Product, Engineering, Clinical, Operations, Sales, and Marketing leaders, to ensure our product solutions are intuitive, consistent, data-informed, and impactful. You will serve as a thought partner to executive leadership and a highly visible leader internally, as well as an externally facing brand champion interfacing with clients, Customer Success, and the Sales team. This role reports to the SVP of Product.

• Define and evangelize a design vision that aligns with our mission to deliver high-quality, accessible, patient-first care.
• Act as an org-wide champion for design thinking, ensuring teams integrate user-centered practices in product discovery and delivery.
• Build and scale a design system to drive consistency, efficiency, and excellence in frontend development.
• Experience building and maintaining design systems in Figma is required.

• Partner with Product and Engineering teams to operationalize and scale product analytics tooling that strengthens decision-making. Familiarity with Heap and Power
  
  BI preferred.
• Establish best practices for experimentation, measurement, and using data alongside qualitative insights to shape design and product choices.

• Create a robust user research practice to uncover patient, provider, client, and internal stakeholder needs.
• Develop research frameworks for discovery, usability testing, and continuous feedback…