Associate Director, Content; Alcohol Client

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders — CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

As the Associate Director of Content you will create synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class, cutting-edge branded content programs. Furthermore, you will utilize your knowledge of content development, content strategy, and the advertisement/vendor landscape to build and strengthen top tier content partnerships and leverage the best investment options possible.

Must haves include a proven track record of building and maintaining strong relationships amongst internal and external partners. The ideal candidate will have in-depth experience within digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience.

This is part of a creative, collaborative team that encourages out-of-the-box thinking, innovation and excellence.

• Partner with creatives during idea generation to identify potential for content in today’s landscape through the lens of the consumer
• Work with Experience Planners to extend creative ideas through additional content leveraging joint business plans and preferred partnerships
• Establish content best practice in service of increasing advertising effectiveness
• Work with the Experience Planner and Brand Strategist, identify the role of content at a platform, target or partner level within the Experience Plan
• Work directly with the lead creatives, ensuring the execution will drive effectiveness based on consumer behavior and best practice within the channel (aka the creative translator)
• In partnership with Investment team, recommend how much content an experience plan can support given budget and reach sufficiency goals
• In partnership with Production, recommend what needs to be captured on the shoot, where to source it from, and ensure each execution is fit for purpose
• Work with Influencers or Media Publishers to produce branded content
• Participate in the development, execution, stewardship/project management, and reporting of campaign plans (social + digital + content)
• Understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives
• Participate in ideation sessions and brief partners on what is required of them to fulfill brand objectives in the content space.
• Demonstrates initiative by researching and identifying valuable information/insights to improve media product
• Work closely with partner agencies and brand team to ensure content programs are in line with overarching strategies.
• Project manage programs from proposal stage through end date including; concept development, asset negotiation, asset production and brand approval, reporting and optimizations
• Participate in negotiations which includes, but is not limited to, evaluating RFP’s, spending trends, rate contracts, and program details across social, digital, mobile, and integrated programs
• Attend vendor meetings to stay on top of marketplace and cultivate relationships within the vendor community
• Understands all proprietary research tools/processes and applies learnings during planning process
• Ability to compile and analyze reporting to determine performance insights and…