Vice President, Creative Director, Copywriter

Company Description

A global creative constellation built for what’s next—uniting the human vision of the Leo Burnett network with the innovation of Publicis Worldwide.

Leo is HI × AI:
Human Insight, Human Ideas, Human Impact—supercharged by the data and technology to move faster, go further, and deliver everywhere.

Leo brings together 15,000+ people across 90 countries, combining global scale with creative firepower to drive outsized impact for brands.

At Leo, our vision is to be the most loved and respected agency brand in the world. Our guiding principle—
What helps people, helps business
—shapes how we build brands, lead teams, and show up in culture.

Our superpower is modern brand stewardship
: creating work that is creatively ambitious, culturally resonant, and built to drive real business results. We believe strong ideas deserve strong craft—and that great writing happens when curious, opinionated thinkers collaborate across disciplines to create language that connects.

The Vice President, Creative Director (copy) is a senior creative leader who advances this ambition through writing excellence, talent leadership, and deep partnership across the agency.

As a senior partner to Creative, Strategy, Business Leadership, and Production, the Vice President, Creative Director ensures verbal thinking is embedded early, executed brilliantly, and scaled thoughtfully across the agency.

As Leo’s most senior writing leader and verbal steward, this role sets the bar for clarity, voice, and narrative craft—defining the writing vision, pushing the work further than it’s ever been, and holding accountability for creative excellence, talent growth, and the role writing plays in modern brand stewardship across integrated, omnichannel experiences.

Writers at Leo create clear, compelling, unmistakably on‑brand work across integrated omnichannel campaigns—spanning in‑store, digital, and print. The Vice President, Creative Director models and champions these behaviors across the entire writing discipline.

• Write copy for integrated omnichannel campaigns, including retail, digital, social, experiential, and print
• Develop brand voices, messaging frameworks, and verbal systems that bring ideas to life
• Craft headlines, scripts, long‑form content, and storytelling platforms that are clear, human, and persuasive
• Help shape cohesive verbal and messaging frameworks for brands
• Deliver work that is grounded in the brief, aligned to strategy, and true to the brand
• Partner closely with designers to ensure words and visuals work seamlessly together
• Collaborate with producers and production teams to bring ideas to market with clarity and efficiency
• Show up to brainstorms, critiques, and reviews with ideas—and opinions
• Maintain high standards of craft and clarity, even when timelines are tight
• Juggle multiple work streams without dropping the ball

• Champion bold, culturally fluent writing that balances craft, strategy, and effectiveness—work that helps people and helps business
• Ensure excellence and consistency across all written output, from brand voice and messaging systems to campaign and experience execution
• Partner closely with other Creative Directors, Executive Creative Directors, and Strategy to shape ideas early—ensuring writing is integral to creative thinking, not an afterthought
• Stay steeped in culture, language, and emerging platforms—bringing what’s happening in the world into the work and our clients’ brands
• Serve as a senior creative partner to clients, confidently articulating, defending, and evolving writing ideas with clarity and strategic intent
• Translate client and business challenges into compelling verbal ideas that build brands and drive growth
• Lead, mentor, and inspire senior and mid‑level writers, building a strong bench and future creative leadership pipeline
• Create a culture of high standards, curiosity, courage, and feedback—where writers can do the best work of their careers
• Model inclusive, people‑first leadership that strengthens Leo’s culture and sense of community
• Champion Leo’s HI x AI philosophy—leveraging technology to enhance creativity, not…