Freelance Art Director, AI & Visual Development

Overview

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media — both established and emerging.

Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate today’s evolving content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We are committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

A Hybrid working model

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We are seeking a forward-thinking Art Director with a passion for leveraging AI in the creative process. This is a unique opportunity to work at the vanguard of design, partnering directly with our Creative Director, to set the visual tone for major projects. As our Art Director, AI, you will own the process of translating creative concepts into powerful visual narratives.

You are a master storyteller who is as comfortable directing prompts and refining, and you thrive on bringing ambitious ideas to life.

• Partner with the Creative Director to define the creative vision and then drive the art direction for key projects from concept to completion
• Own the AI creation of high-impact visual narrative boards and treatments. Establishing a clear and compelling visual language
• Lead a hybrid creative workflow, using generative AI tools for rapid ideation and concept exploration, then applying traditional design craft to polish and perfect the final visuals
• Present and articulate your creative concepts and visual strategy to internal teams and stakeholders
• Iterate on creative work with precision and speed, incorporating feedback while maintaining the integrity of the core concept
• Act as a resident expert on AI-driven design, mentoring others and exploring new tools and techniques to keep our creative team on the cutting edge

• Proven experience as an Art Director, Director, Designer, or Concept Artist within an agency environment or studio environment
• An outstanding portfolio that showcases exceptional conceptual thinking, a strong aesthetic, and a mastery of visual storytelling, including examples of storyboarding
• Your portfolio must include examples of work created using generative AI tools (e.g., Veo, Midjourney, Stable Diffusion, etc.)
• Expert-level proficiency in the Adobe Creative Suite (Photoshop, Illustrator)
• A deep understanding of the fundamentals of art direction, including composition, typography, color theory, and lighting
• Excellent communication and presentation skills, with the ability to clearly articulate your creative vision
• A collaborative spirit and the ability to work hand-in-glove with creative leadership

• Hands on – No egos here. Just a shared drive to roll up our sleeves and make great…