Group Creative Director, Content Production

Overview

The Group Creative Director will lead and oversee the Content Production team within the Content Studio, responsible for all strategic, operational, and people management aspects of the team. This role represents a shift from hands-on creative execution to comprehensive team leadership, requiring a balance of creative vision, operational excellence, and people development.

Reporting directly to the Executive Creative Director, the Group Creative Director will ensure the Content Production team operates as a high-performing, well-resourced unit that delivers exceptional video and motion content while maintaining strong collaboration with the Post Production and Design team.

• Oversee all aspects of the Content Production team, including performance management, professional development, and team culture
• Evaluate individual and team performance regularly, providing coaching, feedback, and growth opportunities
• Manage team capacity, workload distribution, and resource allocation to ensure sustainable productivity
• Foster a collaborative, creative environment that encourages innovation and excellence

• Assess current and future resource needs based on project pipeline and business objectives
• Evaluate team capabilities and identify skill gaps, recommending hiring or development initiatives as needed
• Determine appropriate staffing models for incoming briefs, balancing internal resources with external partners
• Make strategic decisions about when to bring work in-house versus engaging external production partners

• Review and evaluate incoming creative briefs for feasibility, scope, and resource requirements
• Collaborate with stakeholders to refine project objectives, timelines, and deliverables
• Determine production approach, format, and level of effort required for each project
• Establish realistic timelines and milestones in partnership with Post Production and Design leadership

• Oversee the Content Studio's Airtable-based workflow system, ensuring projects are tracked accurately from concept through delivery
• Monitor project status, identify bottlenecks, and implement solutions to keep work moving efficiently
• Manage timelines and ensure projects progress through production planning, execution, and handoff to Post Production
• Maintain visibility into team workloads and project priorities through dashboards and reporting tools

• Work hand-in-hand with Eric Smith and the Post Production and Design team to ensure seamless project transitions
• Align on resource allocation, timelines, and priorities across both Content Studio functions
• Ensure the Content Studio operates as a cohesive, integrated unit with clear communication and shared accountability
• Collaborate with the Creative Studio leadership on integrated brand campaigns requiring

• Provide high-level creative direction and strategic guidance on major projects and campaigns
• Ensure all content aligns with brand standards and achieves business objectives
• Stay current on industry trends, production techniques, and emerging platforms
• Champion creative excellence while balancing practical constraints

• Serve as the primary point of contact for Content Production team matters
• Communicate team capacity, project status, and potential challenges proactively to leadership
• Build strong relationships with internal stakeholders across Marketing, Communications, and other departments
• Represent the Content Production team in planning discussions and strategic initiatives

• 10+ years in content production (video, motion, or integrated creative), including 5+ years in senior leadership
• Proven experience leading and scaling creative production teams in in-house, agency, or hybrid environments
• Strong command of end-to-end production workflows, project scoping, resourcing, and capacity planning
• Ability to shift from hands-on creative execution to strategic, operational, and people leadership
• Experience providing high-level creative direction while balancing timelines, budgets, and resources
• Proficien…