Social Media Content Creator; THC Beverage

Social Media Content Creator (THC Beverage) The Role

As a member of the Beverage creative team, the Social Media Content Creator will own the end-to-end production of social content for GTI’s portfolio of beverage brands, from concept to final cut. You’ll capture, design, and edit visually compelling photo and video content that brings these brands to life across social media platforms.

This role blends creativity with hands‑on execution: you’ll shoot and produce social photo/video content, design and edit motion graphics, and ensure every asset aligns with brand strategy, compliance, and creative direction. You’ll collaborate closely with the social media managers, as well as creative, brand marketing, and compliance teams, to deliver content that connects and converts.

We’re looking for a creative powerhouse who lives and breathes social media, someone who understands what stops thumbs on platforms like Instagram, Tik Tok, You Tube, Reddit, and Facebook. You’re fluent in visual trends, comfortable both behind and in front of the camera, and passionate about making content people actually care about. Ideally, you’re well‑versed in both cannabis and beverage culture and thrive in a fast‑paced, collaborative environment.

This role is perfect for a scrappy self‑starter who can get a brief, come up with an idea and then instantly capture and create something that stands out in people’s feeds.

This is a hybrid role based in our Chicago office (River North) 2 days a week.

• Support the Social Media Managers and Creative team in translating social strategies into engaging visual content for portfolio of beverage brands.
• Capture high-quality photography and video content in the field and on location, that reflects each brand’s unique identity. Ability to also execute content in a more controlled studio setting.
• Edit and enhance photo, video, and motion graphic assets for use across social media platforms, ensuring alignment with brand standards and platform best practices.
• Design visually appealing graphics and layouts that complement brand storytelling and campaign objectives.
• Collaborate closely with brand marketing, creative, and compliance teams to ensure all content meets creative direction, brand voice, and regulatory requirements.
• Assist in content shoots by preparing materials, capturing behind-the-scenes moments, and supporting on-set creative needs.
• Partner with external creators and vendors as needed to ensure brand consistency and efficient project execution.
• Stay current with design trends, social media tools, and emerging technologies to bring innovative ideas to the team.
• Willingness to travel for content capture at brand activations, sponsored festivals, or other events as needed. This may require nights and weekends depending on where and when events or activations take place.
• Maintain an organized workflow and uphold high standards for quality, accuracy, and brand compliance in all deliverables.

• Proven experience as a content creator, social media designer, or photographer/videographer, ideally in lifestyle or CPG industries.
• Strong portfolio showcasing expertise in photography, video production, graphic design, and motion graphics.
• Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Lightroom, Firefly), Cap Cut, and emerging AI content tools.
• Ability to capture content using phone, plus if you have experience with camera equipment, lighting setups, and sound recording.
• Deep understanding of social media platforms and what makes visual content perform.
• Excellent communication, organization, and collaboration skills.
• Bachelor’s degree in Visual Arts, Design, Communications, or related field preferred.

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age

Green Thumb Pay Range

$70,000 - $85,000 USD

As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self‑identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion.

Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self‑identified in the past.