Manager, BU Sales & Strategy
Listed on 2026-03-07
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Business
Business Development, Business Management -
Sales
Business Development
Overview
Kraft Heinz is one of the largest food and beverage companies in the world, with a portfolio of more than 200 brands and global sales approaching $25 billion. Our brands are marketed in over 40 countries, with a history spanning more than 150 years. We are committed to sustainable growth, responsible practices, and community partnerships, including Rise Against Hunger.
Our Culture of Ownership, Meritocracy & CollaborationWe empower our people at every level to own their work and think like Owners. You are expected to bring your authentic self, lead with humility, drive outstanding performance, and build a lasting impact with the support of passionate teammates and a collaborative environment.
Position SummaryThe Manager, BU Sales and Strategy provides leadership for category management, forecasting and trade management for the Business Unit. Main functions include process improvement, forecast accuracy, trade efficiency, merchandising improvements for our brands, distribution recommendations, and merchandising strategy changes that drive profitable revenue growth. The role collaborates cross-functionally with marketing, finance, field sales, and supply chain to ensure target delivery.
Key Components of the role- Develop robust business proposals that combine brand story with customer’s strategic interests.
- Conduct account specific market research with category marketing to set key windows, pricing strategy and TDP (total distribution points) expectations.
- Supervise distribution build, pricing, and promotional compliance to guardrails across existing and new categories to maintain balance across channels and enhance revenue potential.
- Lead trade marketing budget to ensure spend discipline across categories and work with field teams to implement approved infusions to deliver financial goals.
- Collaborate closely with revenue management and customer sales teams to proactively deliver more efficient promotional spend without risk to buyer relationships and competitive edge.
- Deliver sales forecasting efficiency with demand, supply, and sales by leading monthly demand forecasting routines to identify key volume drivers and communicating material needs.
- Contribute thought leadership by identifying whitespace across different channels through closure of core product gaps, innovation, and profitable promotion plans incremental to plan.
- Manage product supply shortage through efficient communication with supply chain and customer sales teams to minimize revenue loss and maintain customer prioritization.
- Analyze competitive landscape periodically to help the team maintain an efficient go to market strategy and react dynamically to competitive threats.
- Develop comprehensive understanding of commercialization process and track progress of new item commercialization against pre-specified launch dates to hit customer resets.
- Own communication routines with sales teams (often involving 50+ participants) to gather market intelligence and highlight BU priorities and changes to brand strategies and tactics.
- Develop sound relationships with all cross-functional partners to guarantee efficient execution and revenue realization.
- 3+ years of professional experience with an understanding of the FMCG industry; prior experience in category management or sales preferred
- Excellent analytical and problem-solving capability with experience using data;
Syndicate/panel data familiarity a plus - Outstanding verbal, written and interpersonal communications skills
- Excellent organizational and project management skills
- Advanced Excel knowledge and experience working with databases
- Experience presenting to and working with customers
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range: $ - $
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related…
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