Vice President of Off Premise & Digital

Overview

Giordano’s is a legendary Chicago-based restaurant brand, known as The One for Chicago-style pizza. With a strong dine-in presence, a growing delivery business, and a mix of company-owned and franchised locations, we are poised for strategic expansion. We are seeking a highly experienced and strategic leader to manage our off-premise and digital business.

The Vice President, Off-Premise & Digital is a strategic leader responsible for driving Giordano’s off-premise revenue streams and continued digital transformation. This role spearheads growth initiatives across alternative sales channels such as self-delivery, catering, banquets, tour groups, cooking classes, and events. This role also works with Marketing and IT to set the vision, execution, and optimization of all owned digital platforms including website, mobile app, e-commerce, loyalty, and third-party marketplaces (Door Dash, Uber Eats, EZCater, etc).

The VP will lead efforts to acquire new customers, increase frequency among existing guests, and re-engage lapsed customers through best-in-class digital experiences and innovative off-premise programs, while collaborating with franchisees to develop and implement strategic off-premise sales initiatives that drive growth and enhance customer experience.

• 15+ years of leadership experience in digital strategy, e-commerce, or multi-channel restaurant/hospitality operations.
• Proven track record of driving digital growth and managing complex off-premise programs.
• Strong analytical, negotiation, and relationship-building skills.
• Expertise in martech platforms, CRM, and loyalty programs.
• Exceptional ability to influence cross-functionally and lead large teams.
• Leadership traits: exceptional strategic thinking and change management skills to guide traditional restaurant teams through technical shifts.

• Off-premise program profitability and event execution quality.
• Delivery marketplace optimization and partner satisfaction.
• Digital channel revenue growth (owned and third-party).
• Customer acquisition and retention rates.
• Overall contribution to Giordano’s brand growth and guest experience.

• Work with Operations, Ops Services, Supply Chain, Finance, and Culinary to optimize Giordano’s catering menu, positioning within the marketplace, and packaging.
• Collaborate with Operations and franchise partners to implement best practices for digital ordering, fulfillment, and guest experience across all ordering channels.
• Ensure flawless execution of off-premise programs, maintaining brand standards and operational efficiency.

• Oversee and grow non-traditional revenue streams, including:
• Banquets & Private Dining
  :
  Design programs that maximize group dining revenue through tailored menus and pricing strategies.
• Outbound & Inbound Call Program
  :
  Develop restaurant operations phone system program for catering and events, driving conversion through scripts, CRM, and AI phone answering services.
• In-House Delivery
  :
  Optimize Giordano’s in-house delivery platform for adoption and profitability.
• Tour Group Sales
  :
  Build partnerships with travel operators to capture large group dining opportunities.
• Events
  :
  Execute large-scale catering events such as concerts, corporate gatherings, and university catering events.
• Alternative Venue Partnerships
  :
  Identify and negotiate strategic partnerships with venues in sports, airports, and airport lounges to expand brand reach.
• Cooking Classes
  :
  Create experiential programs that build brand loyalty and drive incremental sales.

• Manage and optimize relationships with third-party delivery partners, negotiating terms and ensuring profitable growth.
• Continuously evaluate marketplace performance and implement strategies to maximize economic value and brand presence.
• Develop and execute a comprehensive digital roadmap for pickup, delivery, and catering programs, ensuring seamless customer journeys across web, app, and third-party platforms.
• Partner with the Marketing team to drive customer acquisition, retention, and reactivation through data-driven…