Category Growth Manager, HBW Massage and Maintenance

Category Growth Manager, HBW Massage and Maintenance

Chicago (35 W. Wacker Dr.)

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation.

We are seeking a Category Growth Manager who will own the category strategy and revenue enablement for Massage and Maintenance L3s. The role balances strategic category development with tactical execution, leveraging deep category expertise to drive performance.

• Develop cross‑functional category playbooks defining success standards from target group upwards for Massage & Maintenance.
• Set minimum inventory requirements per metropolitan area: which services must be live, merchant counts, and quality benchmarks.
• Monitor competitor positioning and adjust category frameworks quarterly.

• Support Local and Mid‑Market teams with portfolio expansion initiatives.
• Provide category expertise on location and service expansion opportunities during QBRs with clients.
• Define criteria for adding new services when called upon.
• Drive go‑to‑market strategy for high‑AOV services (e.g., couples massage $180–300, balayage $200–375, premium facials $150–350), including pricing, approvals and opportunity pre‑qualification.
• Drive go‑to‑market strategy for emerging services (e.g., sports massage, men’s grooming, specialty wellness), owning pricing, approvals and vetting new merchants with Legal.
• Analyze emerging service performance and identify growth opportunities.

• Own shopping list requirements for Massage & Maintenance categories and define which services must be live per market.
• Control productivity output by monitoring sales versus shopping list requirements.
• Ensure compliance with category deal charters and monitor deal structures.
• Align shopping lists, production, merchandising and marketing campaigns; identify deviations and own corrective measures.
• Track conversion, deal rating, and refund performance by service type.

• Collaborate with Product & Global Ops to improve deal presentation (imagery, descriptions, service clarity) and customer journey.
• Improve deal ratings and reduce refunds.
• Coordinate with Market Managers to monitor deal ratings, customer feedback and restructure low‑rating/high‑refund deals or recommend take‑downs.
• Work on merchant improvement programs for underperforming deals.

• 5+ years in category management, commercial strategy or marketplace operations.
• Experience in beauty, wellness, spa or similar service verticals preferred.
• Proven ability to flex between strategic planning and hands‑on tactical execution.

• Advanced Excel proficiency (financial modeling, complex analysis).
• Experience with Tableau or Salesforce preferred.
• Comfortable with deal structuring, pricing strategy and margin analysis.
• Experience leveraging AI tools to accelerate research and decision‑making.
• Ability to translate AI insights into concrete actions.

• Category expert who becomes the undisputed expert through curiosity and deep learning.
• Data‑driven, analyzing performance, identifying root causes and proposing evidence‑based solutions.
• Strong cross‑functional coordinator who aligns teams toward shared goals.
• Quality‑obsessed, caring deeply about deal quality, customer experience and merchant satisfaction.
• Hands‑on executor who implements, monitors and fixes problems.

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