Product Marketing Manager

About Practifi

At Practifi, we build financial technology, but more importantly, we build a place where people enjoy working and genuinely care about each other. In a crowd of fintechs preaching culture, we actually live it – what you see in interviews is what you'll experience every day.

We’re hiring a Product Marketing Manager to own product positioning, messaging, and go-to-market execution across our CRM platform and AI‑powered capabilities, including Practifi Intelligence – our new AI assistant. This highly visible role blends product innovation with market impact, translating complex functionality into clear, compelling value propositions for wealth‑management firms and financial advisors.

• Own and evolve product positioning and messaging for core Practifi capabilities and Practifi Intelligence, creating value propositions that financial advisors truly understand.
• Lead end‑to‑end go‑to‑market strategy for product launches, feature releases, and major enhancements, shaping narrative and sequencing in partnership with Product and executing cross‑functional coordination.
• Develop high‑impact sales enablement assets—including pitch decks, battle cards, one‑pagers, FAQs, and competitive positioning—to address buyer objections and fit sales motions.
• Act as the voice of the customer by synthesizing insights from Sales, Customer Success, Support, and user research, translating feedback into actionable messaging improvements and product strategies.
• Navigate a learning curve with a dedicated Practibuddy; adapt to evolving documentation and foster curiosity and team collaboration.
• Maintain a growth mindset—experiment, fail fast, and innovate while driving clear outcomes for clients.

• 3–8 years of product marketing experience, ideally in B2B SaaS or fintech.
• Proven ownership of product positioning and go‑to‑market execution.
• Strong written and verbal communication skills, with the ability to simplify complex concepts.
• Experience partnering closely with Product and Sales teams.
• Comfort in fast‑moving environments with multiple concurrent initiatives.
• Strong judgment, ownership mindset, and the ability to influence without authority.
• US-based, living in Central or Eastern time zones (Chicago or Philadelphia preferred for occasional in‑person collaboration).

• Marketing experience for AI‑driven or data‑intensive products.
• Exposure to CRM platforms, financial services, or regulated industries.
• Experience supporting enterprise or mid‑market sales motions.

• Competitive salary: $100,000 – $130,000 (transparent pay).
• Performance‑based bonus potential.
• 20 days paid vacation, 10 days paid sick, 3 paid personal days, 3 paid volunteering days from day one.
• Comprehensive benefits package.
• Annual Learnbucks for continued education.

• Practibuddy: dedicated support to help you succeed from day one.
• Real work‑life integration with flexibility.
• Bi‑annual summits in Chicago for connection and celebration.
• Transparent communication via Slack and in‑person events.
• Encouraged problem‑solving and value‑driven innovations.
• Cross‑team collaboration; talk to anyone and contribute anywhere.
• High‑quality documentation and open feedback loops.
• Regular pulse surveys to gauge and improve culture.

• Growth:
  Learnbucks, internal promotions, skill development.
• Collaboration:
  
  open communication across functions.
• Transparency: open pay scales, honest feedback, consistent surveys.
• Curiosity: permission to experiment and continual improvement.
• Integrity: client feedback drives decisions, authentic relationships.

This role reports directly to the Head of Marketing and works closely with Product, Sales, and Customer Success teams. We’re fully remote with bi‑annual in‑person summits in Chicago. If you’re excited to add real impact to our community, apply now and bring your authentic self to Practifi.

Practifi is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We value transparency in our hiring process. Portions of our recruitment process may involve AI‑assisted tools to help review applications and match candidates to job requirements.

All final hiring decisions are made by our human recruitment team, ensuring fair and thoughtful consideration for every applicant.