US Product Manager; Product Launch Marketing

Abbot Abbott Diagnostics

The key to successful treatment and full recovery is often a fast, accurate diagnosis. Abbott’s life-changing tests and diagnostic tools provide insights that enable smarter, faster decisions and transform the way the world is managing health.

Our pioneering technology spans the world of healthcare operations — with medical diagnostic instruments, tests, automation and informatics solutions for hospitals, reference labs, blood centers, emergency departments, physician offices, and clinics.

Our location in Willis Tower, Chicago, or Lake Forest, IL, currently has an opportunity for a Product Manager

The US Product Manager is the core marketing owner and driver of the success for their designated products. This is a general management role that requires Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing within the division, including:

Forecasting,

• The Product Manager shall maintain US product expertise for products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning.
• The Product Manager shall provide ongoing support of new product development, including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch.

• Success will be measured against sales and margin expectations, sales force competency/knowledge level, and market image.
• Maintain US market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.
• Develop and update annual marketing plans/strategies, including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessments.
• Assess new markets and opportunities in support of all different stakeholders.
• Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research, and performing financial analyses.
• Contributes toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives, and budget guidelines.
• Create and develop strategies for new product commercialization.
• Ensures projects are consistent with product line strategy and messaging is effectively conveyed.
• Coaches others within Marketing in the development of projects and/or programs.
• Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.
• Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.
• Manage creative agencies to plan, develop, and execute new materials.
• Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.
• Work closely with cross-functional New Product project teams to develop detailed forecasting
• Forecasts will support corporate annual R&D development program funding requests.

• Develop PLAN & Update forecasts and justification for respective product lines worldwide and present to BU senior management.
• Work with the clinical team to develop and drive strategic publication initiatives supporting new product launches.
• Acts as an advisor to management on specialized business projects (managerial, technical, leadership, clinical, marketing). Acts as a mentor to key staff members. Has demonstrated leadership and management qualities. Actively participates in the comprehensive development of plans, including an outline of duties and project assignments.

• Bachelor’s Science, engineering, business or marketing. an equivalent combination of education and work experience
• Requires strong analytical skills as well as written and oral communication skills.
• Must be able to understand technical and scientific information.
• Must be…