Senior Business Development Manager, North America Tax Practice

Business Services | US Multiple Locations

The Senior Business Development Manager, North America Tax Practice Group will develop and drive the North America Tax Practice Group ("NATPG", "Practice Group" or "Group") business development strategy to maximize client retention and Practice Group growth. The role-holder will collaborate with the PG Chair, Steering Committee, Partners, and Business Manager to formulate and implement a growth strategy. The individual will focus on NATPG business development priorities such as client targeting, creating processes for client outreach, managing business development and marketing materials for the Group, coordinating individual partner business development planning, tracking progress toward established goals, supporting client teams, handling client relationship management and reviews, preparing submissions for directories, enhancing the Group’s profile, and organizing strategies for client events.

The role has a heavy emphasis on adopting a proactive and innovative approach to drive results.

• Work with the Group to identify new business opportunities
• Work with the NATPG BD and NABD teams to develop new work and cross‑selling opportunities, and assist the Group to develop and implement materials and strategies to capture those opportunities

• Develop and maintain marketing collateral for the Group
• Work with the Group’s Business Development Team to collect deal information for all practice sub‑groups, update practice group information, relevant capability statements, CVs, and any other relevant materials, including ensuring website content is up‑to‑date/relevant on the Firm’s internal and external website

• Work with the Chair and members of the Practice Group to identify and contribute to the formulation of a strategy for the NATPG, which is aligned with the North America strategy

• Assess profile‑raising activities against the strategic objectives of the Group and a cost/benefit analysis, including:
  • engaging in sponsorship and conference opportunities, memberships, and associations, in consultation with NATPG management
  • overseeing the publication of NA Tax client alerts, newsletters, blogs, and handbooks

• Be instrumental in setting the strategy for events undertaken by the Group, implementing marketing communications/activities, and monitoring their execution in conjunction with the Global Meetings and Events Team
• Develop and implement campaigns to strengthen the group's reputation in key markets as identified in the Group's business plan

• Manage the Group’s directory submission process
• Collaborate with the directories team, develop Firm responses to directories, including assisting with and overseeing building relationships with key publications and directories, such as Chambers and Legal 500

• Work with the North America Communications Team to ensure all business development opportunities are maximized and the Group’s profile is raised through timely interaction with the media
• Work may include drafting press releases for approval as directed by Practice Group Management and North America Communications Team
• Collaborate with the Pitch Specialists, manage projects and draft proposals, respond to requests for tender, and other business development opportunities requiring targeted written responses, which are driven by relationship partners in the Practice Group

• Ensure the Firm's brand and that of the Practice Group are maintained; oversee and ensure intranet content is up‑to‑date and relevant

• Ensure all business development initiatives are effectively coordinated to extract maximum return on investment
• Develop business cases for budget requests based on business planning and be aware of the budgets for both North America and Firmwide Business Development sources
• Other duties as assigned to develop and drive regional strategy

• A bachelor's degree is required, preferably in marketing, communications, marketing, business, or a related field
• Extensive experience in a…