Director, Trade Strategy & Execution

The Director, Trade Strategy and Execution is a key leader within the Revenue Growth Management (RGM) team, responsible for developing, deploying, and managing trade strategies for the Juice and Warehouse Route-to-Market (RTM) businesses in North America. Reporting to RGM leadership, this role drives trade performance, aligns annual business planning, and ensures compliance with trade policies while partnering across Commercial, Customer, Sales, and Finance teams to maximize enterprise value.

• Develop and execute headquarter trade strategies aligned with the RGM framework.
• Translate OBPPC and TPO strategies into market-ready trade plans.
• Establish guardrails for consistency, efficiency, and compliance.
• Collaborate with Field Pricing Execution to ensure alignment, accurate forecasting, and performance tracking.

• Align brand and customer portfolio strategies for assigned categories.
• Deliver trade funding targets and volume projections to achieve revenue, profit, and share goals.
• Partner with Commercial Strategy & Operations to manage category funding and AMPS (Availability, Merchandising, Pricing, Shelf) plans.

• Lead monthly performance reviews, tracking volume and trade metrics using tools such as Transformer/TPM.
• Oversee deployment and results of trade and non-merchandising investments.
• Partner with Finance to manage month- and year-end performance routines.

• Lead training on trade policies, market coherency, and merchandising standards.
• Collaborate with customer teams to close performance gaps and identify growth opportunities.
• Champion advanced tools (e.g., Power BI, Transformer/TPM) to enhance decision-making and collaboration.

• Analyze trade investments to optimize in-market strategies and profitability.
• Ensure alignment with AMPS, OBPPC, and broader profit objectives.
• Serve as subject matter expert on trade performance across assigned brands.

• Bachelor’s degree in Business, Marketing, Finance, Economics, or related field; MBA preferred.
• 7+ years in CPG trade management, RGM, FP&A, or customer management.
• Proficiency in trade systems/tools (Transformer/TPM, CAS, Power BI) and syndicated data sources (Nielsen, Matrix).
• Strong knowledge of pricing, promotions, and trade strategy best practices.
• Highly analytical, organized, and collaborative with experience managing complex forecasts and trade scenarios.
• Ability to excel in fast-paced, multi-priority environments.

• Iconic Brands: Work on some of the world’s most recognized and loved brands.
• Leadership Exposure: Access to global leaders and cutting-edge strategies.
• Career Development: Comprehensive training and leadership development resources.

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Trade Policy;
Trade Promotions;
Business Planning;
Trade Strategy;
Trade Management;
Data Driven;
Marketing;
Financial Planning