Global Business Analyst, Racquet Sports

Overview

Global Business Analyst, Racquet Sports

Hybrid - Chicago

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal.

One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

The Global Business Analyst (GBA) provides the key insights and analysis of the racquet sports market and drives recommendations on the opportunities across sports, segments and channels.

The Global Business Analyst leads the definition of the data requirements for the understanding of the brand position across the key markets and drives the analytics behind the data provided. He/She determines the biggest opportunities/priorities for the company based on the size of the prize and then works for the Global and Regional Commercial Leaders on defining the action plans to capture the opportunities identified.

The GBA is a core partner of the business teams in order to better understand the Wilson SWOT at a category level and/or at a market level. Based on the analysis done, the GBA will provide insights on the best opportunities to focus on.

At a market level, the GBA will support the analysis done on the sales fundamentals: price positioning vs competition on base business and promotions, depth of distribution across price points, market share analysis, etc.

This role is crucial in helping our organization adapt to changes, make informed decisions, and enhance overall performance.

Specific responsibilities include, but are not limited to:

• Assessment of current sources of data, definition of the additional needs
• Analysis of core market data (market share via TIA, Europe share, Yana-Rakuten,…) and reporting of key trends and learnings by geography
• Lead the analysis of the Size of the Prize per region/market to drive growth
• Competitive analysis per segment and definition of Wilson SWOT
• Generate reports and dashboards that provide meaningful insights for decision-making.
• Develop and work closely with US Specialty Sales Leads to analyze US Business Trends and Gaps.
• Work with databases, spreadsheets, and visualization tools (e.g., SQL, Excel, Power BI, SAC, etc) to ensure data accuracy and usability.
• Recommendation of the key business actions to be taken across business functions to best drive market share gains and topline growth
• Support the Merchandising Team in the definition of the needs towards the different functions in the organization (marketing, supply,…)
• Regularly update stakeholders on project progress, insights, and any changes to the project scope or timeline.
• Prepare and deliver presentations or reports to management on findings, project status, and proposed solutions.

This position requires a bachelor s degree in Business, Information systems, Management or Analytics connected to a business environment, and at least 3-5 years of experience in a similar role driving analytics, process improvements and actions.

Other qualifications include:

• A proven track record in transforming data into action towards business teams
• Strong analytical and Excel skills
• Proficiency in data analysis tools (e.g., SQL, Excel) and familiarity with…