Sr. Channel Manager, Amazon

Apply for the Sr. Channel Manager, Amazon role at Brunswick Corporation.

The Sr. Channel Manager, Amazon is a critical member of the Brunswick Specialty Retail Enablement team, representing the Navico Group and supporting incremental sales growth on Amazon. This role supports Brunswick business units to manage and optimize our brands’ presence on Amazon in service of shared channel growth objectives. You will oversee the cross‑functional execution and promotion of product listings, ensuring marketing strategies meet business channel objectives to drive profitable sales while minimizing conflict with key partners.

You will collaborate to enhance brand presence, optimize advertising and promotional efforts, and improve the product launch process. The ideal candidate has experience with Amazon, an understanding of Amazon flywheel levers, is results‑oriented, and has exposure to omnichannel go‑to‑market models. This role will also establish processes and playbooks adopted enterprise‑wide to mature Amazon channel activities and enable cross‑functional collaboration in a matrix environment.

• Serve as the liaison to the business, ensuring the Center of Excellence prioritizes business needs and guides decision‑making on Amazon channel enablement activities and day‑to‑day activations.
• Contribute to the development and execution of marketing strategies tailored to specialty retail channels, ensuring alignment with broader business objectives.
• Create merchandising strategies by brand, providing direction on content prioritization, launch priorities, and promotional support with division teams.
• Work closely with the Division and Performance Marketing teams to plan and execute advertising campaigns, promotions, and brand awareness initiatives to drive sales growth.
• Collaborate with the Channel Analyst to monitor key performance metrics, analyze sales trends, and generate reports that provide actionable insights to improve profitability and efficiency.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5‑10 years of experience in retail e‑commerce, preferably with Amazon.
• Strong understanding of digital merchandising and product content management.
• Proficiency in data analysis and reporting tools.
• Excellent organizational and project management skills.
• Ability to work cross‑functionally and manage multiple priorities.
• Strong communication skills and attention to detail.
• Excellent presentation skills.

• Experience working within or supporting a COE or similar cross‑functional marketing initiative.
• Familiarity with Amazon Advertising tools and strategies.
• Proficiency in content management systems (CMS) and product information management (PIM) platforms.
• Knowledge of retail media networks and their integration with broader marketing strategies.
• Strong analytical skills with experience using BI tools (e.g., Tableau, Power BI) to visualize performance insights.
• Understanding of e‑commerce compliance standards and experience managing partner compliance programs.
• Ability to thrive in a fast‑paced, evolving environment with a proactive and solution‑oriented mindset.
• Experience using Stackline, Pacvue or similar tools in managing Amazon or e‑commerce channels.

Occasional travel required to visit the customer in Seattle, attend events, and attend QBRs in Menomonee Falls.

The anticipated pay range for this position is $100,900–$160,800 annually. Actual base pay offered will vary based on job‑related knowledge, skills, experience, business needs, and geographic location. This position is also eligible for an annual discretionary bonus.

This position is eligible to participate in Brunswick’s comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), well‑being program, product purchase discounts, and more. Details about our benefits can be found on our website.

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