Digital Marketing Specialist

Company Description

Adtalem Global Education is a national leader in post‑secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well‑being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

We operate on a hybrid schedule with four in‑office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship‑building, fostering a dynamic and collaborative work environment.

Visit  for more information, and follow us on Linked In and Instagram.

We are seeking a strategic and detail‑oriented Marketing Specialist to assist in executing paid media creative, reporting, and campaign performance across multiple channels. This role is pivotal in shaping our creative strategy and calendar, optimizing ad performance, and collaborating with internal and external agency stakeholders to drive impactful marketing initiatives.

• Own the monthly creative planning process for paid media campaigns.
• Execute end‑to‑end go‑to‑market asset deployment, ensuring all creative materials are finalized, trafficked, and launched across digital and paid media channels to support campaign objectives.
• Manage and evaluate asset performance and make data‑driven decisions on what to add or remove.
• Traffic new creative assets to media partners and manage launch timelines.
• Develop insights and produce reports for leadership on campaign creative effectiveness in partnership with the agency, leveraging Google Analytics, platform analytics, Google Ads, and Meta Ads to assess performance and optimize future strategy.
• Analyze campaign performance data (CPA, CTR, ROAS) to drive creative strategy and budget allocation.
• Design and execute A/B tests for ad copy, creative assets, and landing pages to improve Conversion Rate Optimization (CRO).
• Lead internal ad copy creation and approval process leveraging AI tools for ideation and initial drafts.
• Collaborate with compliance teams to ensure advertising standards are met.
• Manage media budget invoicing and accruals to ensure accurate media spend and allocation.
• Ensure timely and accurate financial documentation.
• Perform other duties as assigned and comply with all organizational policies and standards.

• 3–5 years of recent marketing experience in planning, creating, and implementing direct marketing and online advertising campaigns.
• Proficiency with MS Office skills essential including Outlook; must be extremely proficient in use of PowerPoint.
• Demonstrated organizational skills to manage multiple projects along with excellent oral and written communication skills.
• Experience working in an agency environment and managing agency relationships to support effective collaboration, alignment, and campaign execution.
• Strong understanding of paid media channels (Search, Social, OTT, You Tube).
• Excellent project management and stakeholder communication skills.
• Detail‑oriented with strong organizational and time‑management abilities.
• Comfortable working in a fast‑paced, collaborative environment.
• Experience with Google Ads, RSA copywriting, and campaign optimization.
• Proficiency in marketing analytics and reporting tools.
• Experience with Google Ads, Meta Ads Manager.
• Familiarity with AI tools for marketing (Preferred).

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $53,520.90 and $96,736.53. Actual pay will be adjusted based on job‑related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements.

The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem