Marketing Manager

|Current USA TODAY Co. Employees
- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses.

We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, Locali

Q, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.

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About the Role:

USA TODAY Co. is seeking a highly organized, detail-oriented, and results-driven Marketing Manager to support the execution of our B2B marketing and commercialization strategy. Reporting to the Director of B2B Brand Marketing, this role will be instrumental in driving operational excellence, executing a portfolio of executive-level national and global events, managing vendor relationships, and optimizing performance across premium hospitality and partnership programs.

Commercialization & Marketing Operations

• Execute the commercialization and marketing roadmap through event-led brand and client engagement initiatives.
• Translate strategic priorities into scalable operational plans that elevate USA TODAY’s B2B visibility and go-to-market effectiveness.
• Develop and maintain dashboards connecting marketing activities to commercial KPIs such as pipeline acceleration, deal influence, and client retention.

Event Management & Execution

• Manage end-to-end logistics for 15–25 high-profile events annually, including:
• Quarterly CMO Leadership Summits
• Brand Innovators partnership events (12–15 annually)
• VIP experiences such as the White House Correspondents’ Dinner, NASCAR, PGA, and Indy 500
• Major industry conferences, including Cannes Lions, Advertising Week, POSSIBLE Summit, and CES
• Coordinate venue selection, A/V, production, and vendor management to ensure seamless, premium execution.
• Manage CRM and registration systems, guest communications, and VIP-level hospitality.
• Produce detailed run-of-show documents and post-event reports tracking attendance, spend, and data-driven ROI.

Operations & Budget Management

• Drive operational excellence across marketing processes, ensuring efficiency and scalability.
• Track and document budgets, resource allocation, and spend performance to ensure fiscal discipline.
• Maintain event performance dashboards measuring engagement, conversion, and revenue impact.
• Partner with cross-functional teams to align reporting with commercialization KPIs.

Vendor Management & Contract Negotiation

• Negotiate and manage contracts with venues, caterers, and production vendors.
• Ensure competitive pricing, service quality, and brand consistency.
• Process invoices, track payments, and maintain full compliance with budget and audit requirements.

• 4+ years of experience in project management, marketing operations, and/or event management, ideally in corporate hospitality or media.
• Proven success managing complex, high-touch executive events with measurable commercial outcomes.
• Exceptional organizational skills with strong attention to detail and ability to manage multiple priorities.
• Experience collaborating with sales and enablement teams to tie marketing execution to…