Associate Director, Engagement Strategy
Listed on 2026-01-23
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Management
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Marketing / Advertising / PR
Marketing Strategy, Marketing Manager
Lead with Strategic Vision, Drive Omnichannel Healthcare Campaigns:
Associate Director, Engagement Strategy
Are you a strategic thinker with a passion for crafting media experiences that resonate with audiences across all channels? Do you thrive on leading and inspiring teams to deliver exceptional results? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Associate Director, Engagement Strategy to join our team in developing and executing impactful media campaigns that make a difference in people's lives.
Inthis role, you will:
- Be the Architect of Omnichannel Engagement: Lead the development of cross-channel media strategies, leveraging your deep understanding of how different channels work together to create a seamless and engaging brand experience.
- Guide Strategic Planning & Execution: Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
- Champion Client Partnerships: Cultivate strong relationships with key client contacts, establishing yourself as a trusted strategic advisor and ensuring their needs are consistently exceeded.
- Drive Innovation & Best Practices: Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting‑edge technologies to maximize campaign impact.
- Foster a Culture of Excellence: Lead, inspire, and mentor a team of talented planners, fostering a collaborative and growth‑oriented environment that empowers individuals to reach their full potential.
- Strategic Visionary: 7+ years of media planning experience, including 2+ years in a supervisory role, with a proven track record of developing and executing successful cross-channel media strategies.
- Leadership & Mentorship: Passion for developing and empowering team members, fostering a collaborative and growth‑oriented environment.
- Client-Focused Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
- Industry Expertise: Extensive understanding of the pharmaceutical and patient markets, with a deep knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
- Passion for Healthcare: A genuine interest in healthcare and a desire to make a positive impact on patient lives.
At CMI Media Group, we’re not just planning campaigns — we’re using the power of media to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:
- Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
- Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
- Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
- Supportive Culture: We believe in work‑life balance and offer a comprehensive benefits package to support your well‑being.
The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job‑related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package. Please visit WPP Benefits for more details.
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