Marketing Manager II, Fellowship and Residency Programs - Mid Atlantic

Overview

Abb Vie s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit  Follow abbvie on various social platforms.

The Associate Director, Fellowship and Residency Programs is a field-based opportunity responsible for training, educating and helping to integrate Abb Vie technologies into their assigned Teaching Institutions. The AD will attend surgeries and support attending surgeons/Fellows in order to achieve the desired surgical outcomes for the patient. They will also educate Fellows/PGY3/PGY4 Residents for the Eye Care Franchise portfolio with a specific focus on Surgical and Buy and Bill procedural products.

The Marketing Manager will achieve these objectives by focusing on the effective execution of training labs, surgical support, product and disease state education, and technology knowledge. They will also facilitate in the transitioning of Fellows/Residents into private practice through connecting them to their receiving sales teams. Responsibilities will include Interventional Glaucoma and Retina product lines.

Training:

• Attend the surgeries and cases until the surgeons and fellows are proficient and confident in performing the procedure.
• Effectively execute thorough wet lab procedural training at target institutions.
• Attend and support surgical/clinical cases as needed to support and update on new techniques to continually improve surgical outcomes.
• Educate PGY3-4 residents, Glaucoma/Retina fellows, and attending faculty on MIGS/Interventional Glaucoma technology, the Glaucoma/Retina markets, Surgical Retina Technologies, and changing therapy paradigm.
• Train clinic staff and physicians to recognize ideal patient types approved for use with Abb Vie technologies

Product Integration

• Present and align with appropriate departmental heads (Academic Chairs, Program Directors, Coordinators) on educational needs of Abb Vie technologies on a yearly basis.
• Support hospital administrators/ material managers to gain approval of Abb Vie technologies in assigned accounts.
• If needed, align the surgeon and staff with their respective MSL for medical inquisitions or FRM to educate and assist in getting proper reimbursement for Abb Vie technologies.

Meetings/

Education:

• Conduct training and education meetings with residents/fellows, clinic staff, attending surgeons, and program heads to advance Abb Vie technologies and future opportunities
• Support account-sponsored educational symposiums and meetings.
• Attend and engage at all relative Ophthalmic Conferences and Symposia throughout the year
• Identify and develop academic Key Opinion Leaders
• Facilitate the transition of graduating residents/fellows to receiving Sales Representatives

• Bachelor’s degree or equivalent experience. Concentration in Science, Business and/or Marketing preferred
• 4-8 Years of medical device experience (surgical ophthalmic experience preferred).
• The preferred candidate would have both ophthalmic surgical and buy and bill experience.
• The preferred candidate would have MIGS and/or Retina surgical sales experience.
• Ability to travel ~50%
  -70% of time
• Experience in training or working in ophthalmic teaching environments is preferred.
• Experience in Pre-Commercial launch market and program preparations
• Experience developing and expanding new technology and market opportunities.
• Experience and proficiency in Public Speaking
• Proven experience meeting and exceeding assigned goals.
• Ability to build relationships and interact with all levels internally and at the customer level.
• Experience with HOPD VAC/approval process preferred.
• Proven ability to build and retain customer base.
• Experience with customer tracking software – CRM or Veeva.
• Ability to work within a budget.
• Ability to comply with procedures and processes.

• The compensation range described below is the…