Digital Marketing Manager; Hybrid

Digital Marketing Manager (Hybrid)

Chicago, IL (Hybrid)

The American Medical Association (AMA) isthe nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Digital Marketing Manager on our Education Center team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office.

This position will develop, design, implement and optimize AMA Ed Hub marketing plans and tactics to help achieve mission and business growth and engagement objectives for AMA Ed Hub. Leverage analytics-driven insights to advance plans in alignment with established business priorities and objectives. Increase AMA Ed Hub personalization through segmentation, adherence to digital best practices and utilization and optimization of email and platform automation.

Collaborate with cross-functional teams, including content, product, analytics and other internal stakeholders, to develop personalized campaigns while enhancing campaign performance, learners’ engagement and audience growth.

• Develop and execute acquisition and retention marketing plans for AMA Ed Hub users, leveraging personalization as a key driver of increase audience relevance, conversion and retention.
• Develop data-driven audience segments to deliver personalized messaging across channels while building and maintaining automated nurture and retention flows to drive audience engagement.
• Work closely with analysts, editors, web developers, and others to ensure the accurate branding, editorial accuracy and technical integrity of all content in marketing efforts.
• Plan and manage the execution of personalized user journeys across website and email marketing channels through our Customer Data Platform and Customer Communications Management platform to achieve retention and engagement goals.
• Work with email team to plan and execute segmented email campaigns, drip and triggered ones, email testing plan to optimize results.
• Drive satisfaction and loyalty programs that turn one-time users into long-term advocates.

• Build audience segments for targeted, personalized email campaigns and automated customer journeys.
• Integrate personalization tools and APIs (e.g., CDPs, CRM systems, or marketing automation platforms to deliver real-time experiences.
• Work with platform team to create scalable solutions to support the automation of personalization of user journeys across marketing channels
• Design and implement visually appealing, responsive, and user-friendly website interfaces using HTML, CSS, and JavaScript frameworks.
• Act as marketing liaison with selected internal and external education providers to ensure promotion of educational content to appropriate channels.
• Work with collaborators, vendors and subject matter experts to create high quality and impactful marketing assets to deploy across channels, including but not limited to online banner ads, ad hoc email, newsletters etc.

• Monitor and analyze performance using tools such as Google Analytics (GA), Google Data Studio, Tableau, identifying trends and actionable insights to improve campaign effectiveness.
• Use behavioral data, preferences, and triggers to create and optimize tailored customer experiences.
• Pull and synthesize data from multiple sources…