General Manager

Overview

This role is about setting direction, unlocking performance, and creating a culture where people feel proud of what they deliver. As General Manager, you'll have full accountability for the performance of the hotel. You'll lead from the front, balance commercial rigour with genuine hospitality, and create an environment where guests return and teams thrive.

• Take full ownership of hotel performance across rooms, food & beverage, meetings & events, and commercial partnerships
• Drive revenue, profitability, and guest satisfaction through smart decision-making and strong operational discipline
• Build, inspire, and develop a high-performing leadership team who know how to deliver through others
• Create a positive, inclusive culture where people feel trusted, supported, and challenged to be their best
• Work closely with brand and ownership partners, representing the hotel with credibility and confidence
• This is a visible, hands-on leadership role - ideal for a General Manager who enjoys being close to the operation while thinking strategically about what's next.

• Proven experience as a Hotel General Manager (or equivalent senior leadership role) within a branded hotel environment
• Strong commercial acumen, with experience managing multiple revenue streams
• A track record of building engaged, high-performing teams
• The ability to balance brand standards with local decision-making
• A genuine passion for hospitality, quality, and continuous improvement

Crowne Plaza Chester is a complex, high-profile hotel with multiple revenue streams, a strong brand presence, and a talented team behind it. We're now looking for an experienced General Manager to lead the business with confidence, pace, and heart. You'll be part of Valor Hospitality, an international hotel management company known for its people-first approach.

• A competitive senior leadership package
• Significant autonomy to run your hotel and shape its future
• Strong support from experienced regional and central teams
• Clear opportunities to grow your career as we continue to expand across the UK and Europe
• A culture built on trust, accountability, and doing the right thing

Alongside competitive pay, you'll enjoy:

• Exclusive hotel discounts for you, your friends, and family
• Valor team member rates at UK hotels, with rooms from 30 bed & breakfast
• 50% off food and drink in our restaurants and bars
• Free meals on duty
• Cycle to Work scheme with savings of up to 40%
• High-street and lifestyle discounts
• Generous refer-a-friend bonuses
• Wellbeing initiatives, including our annual #Healthy Habits campaign
• 24/7 access to an Employee Assistance Programme
• Healthcare Cash Plan options
• Funded development and apprenticeship programmes
• Regular recognition through service awards

We're proud to be an inclusive employer. We welcome applications from people of all backgrounds and experiences. If you need any adjustments during the recruitment process, or would like to discuss flexible working approaches at a senior level, we're open to that conversation. You don't need to tick every box to apply — if this role excites you and you believe you could make a real impact here, we'd love to hear from you.

Ready to lead?

Note:

This description reflects the current role and responsibilities and may be amended as business needs evolve.