PPC Specialist

Overview and What We Offer

• Monday - Friday: 37.5 hours per week
• Location:
  
  Chester - This is a part time position
• Refer a Friend Bonus: £1000 per successful referral – unlimited!
• Generous Holiday Entitlement
• Day Off for Your Birthday
• Staff recognition awards
• Hotel and Airline Discounts
• Employee Assistance Programme
• OUR COMPANY CULTURE.... We thrive on Excellence, Passion, Innovation, and Commitment. In a Bright, Energetic, and Fast-Paced environment, we push boundaries, celebrate success, and inspire growth every day.
• Elegant Resorts is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees

Elegant Resorts is a luxury tour operator crafting bespoke, high-end travel experiences. Built on excellence, passion, innovation, and commitment, we tailor unforgettable journeys for discerning travellers.

Our expert team curates exceptional itineraries, partnering with the world’s finest hotels, resorts, and airlines to deliver unparalleled luxury. We invest in our people through training, professional development, and career growth, fostering a culture of excellence and innovation.

Elegant Resorts is part of The Portman Travel Group and includes If Only, Clarity Business Travel, Brighter Event, and Destination Sports Group.

As the PPC Specialist within Elegant Resorts, you will be responsible for the planning, management, execution and optimisation of paid advertising campaigns across Google and Bing. Your expertise will drive efficiency across these acquisition channels and you will be expected to proactively challenge yourself to ensure optimal performance and increasingly strong return on investment.

• Strategise, create and manage effective PPC strategies and campaigns to drive web traffic and subsequently new business leads into the team
• Ensure PPC campaigns are optimised to bring in high quality leads from high-net-worth clients to deliver optimal conversion rates through PPC channels
• Own all conversion tracking across channels
• Deliver plans to scale high-performance campaigns
• Critically evaluate existing campaign structures
• Analyse and monitor key word performance ensuring landing pages are optimised
• Write compelling ad copy tailored to different funnel stages, maintaining consistency with brand tone of voice
• Work cross-functionally to create a feedback loop for ongoing optimisation
• Create and manage reporting across campaign performance, CPLs, CPAs and recommendations for discussion with the Head of Marketing
• Own channel forecasting, budgeting and monthly spend-pacing alongside Head of Marketing
• Reforecast budgets based on performance and seasonality when required
• Maintain a thorough and up-to-date understanding of Google & Microsoft trends and products

• Hold relevant digital marketing qualifications
• Expert in creating, managing and optimising campaigns in Google and Bing.
• Significant technical knowledge and ability.
• Strong analytical skills and reporting capability
• Expert in GA4
• Knowledge of Hub Spot is desirable
• Knowledge of B2C customer journeys and funnel optimisation