Content Manager

About Us

IMPACT provides coaching and training services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house content marketing operations that attract and convert customers, positioning their companies as the most trusted brands in their markets. By teaching clients how to create, optimize, and use their own content throughout the marketing and sales process, we help them eliminate reliance on outside agencies and drive sustainable growth.

As a Content Manager at IMPACT, your role is to create and manage strategic content that increases awareness and demand for IMPACT and Endless Customers. This includes overseeing editorial planning, content creation, and publication across IMPACT’s website/learning center and social media, ensuring all content enhances marketing, sales, and community engagement.

• Maintain an editorial calendar that is well-planned, clear, and consistently executed.
• Publish content and videos to the website, social media, or on You Tube, while ensuring the content is “on-brand” and aligns with IMPACT’s Marketing Manifesto.
• Regularly audit old content. Optimize content to improve messaging to be more on-brand, increase reach and conversions as well as correctly remove content from our website and search engines where it makes sense (not making any technical errors).
• Maintain a handful of content pieces that need to be regularly maintained (ie. best websites, upcoming events, recommended software, etc.).
• Ensure CTAs are high-converting, on-brand, and aligned with campaign messaging.
• Collaborate with the sales team for content ideas and how they can be leveraging content assets for Assignment Selling/closing deals faster. This includes watching call recordings.
• Actively collaborate with the Director of Creative and Video to develop, optimize, and repurpose content across formats.
• Consistently evaluate and improve past content, updating articles, adding videos, and optimizing for SEO and AEO.
• Relentlessly identify and experiment with new strategies and tactics to dramatically improve the reach and engagement of our content.
• Regularly track social media and You Tube content performance using a social analytics platform, using data insights to refine strategy and improve engagement.
• Monitor and engage with audiences across social media platforms, responding to comments and fostering conversations (including on Reddit).
• Test and refine engagement strategies, experimenting with different post formats, hooks, and storytelling techniques to maximize comments, shares, and interaction.
• Optimize video content for distribution, ensuring clips from podcasts, webinars, and events are repurposed effectively for social and You Tube.
• Stay ahead of industry trends in social media, video content, and audience engagement, ensuring IMPACT remains at the forefront of digital marketing.
• Excellent and proven content marketing fundamentals – Proven ability to create high-quality, audience-focused content that’s on-brand and successfully drives awareness, engagement, and demand. Strong understanding of storytelling, audience psychology, and strategic content distribution.
• Exceptional writing, editing, and storytelling skills, ensuring all content is clear, compelling, and educational, grammatically correct, with a keen eye for brand voice and messaging alignment.
• Video marketing fundamentals, including video storytelling, scripting, and optimizing video content for different platforms, including You Tube, social media, and website embeds.
• Hub Spot – Mastery of Hub Spot’s Content and Marketing Hubs, including content management and optimization tools, analytics, and reporting. Takes advantage of newly released Hub Spot tools when beneficial, especially AI tools.
• You Tube – Deep understanding of You Tube’s algorithm, how to create videos that perform, audience engagement, video SEO, and strategies for increasing subscribers and watch time.
• Social Media, specifically Instagram and Linkedin – Ability and proven experience in increasing reach, driving…