Video and Creative Lead

About Us:

IMPACT provides coaching and training services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house content marketing operations that attract and convert customers, positioning their companies as the most trusted brands in their markets. By teaching clients how to create, optimize, and use their own content throughout the marketing and sales process, we help them eliminate reliance on outside agencies and drive sustainable growth.

Are you passionate about video, and equally passionate about using it to drive measurable business results? Is storytelling your gift to the world? Are you looking for a full-time position that allows you the opportunity to create multiple videos every week? If so, then IMPACT might be a great choice for you. As the Video and Creative Lead, you will lead the strategy and execution of video content that aligns with our brand standards, supports revenue growth, and strengthens our market positioning.

As the visual storyteller for our company, you’ll be responsible for pre-production, scripting, filming, editing, managing creative assets across our website, social channels, podcast, and paid ads, analyzing and reporting, and maintaining all video equipment. As the owner of the video strategy in our company, you will set the standard for quality, alignment, and performance, ensuring video is a revenue-driving asset across marketing and sales.

You will accomplish technical tasks related to production and post-production. These duties may include the transport, setup, and operation of equipment, and assisting with staging, set preparation, and dressing. These duties will require being in our office in Cheshire, CT up to 3x a week.

We are looking for a video professional who understands not only filming and storytelling, but how video drives engagement, leads, and revenue. You will serve as the visual execution partner to marketing leadership and executive vision, translating ideas into compelling, on-brand video content that drives engagement and reduces reliance on reactive feedback cycles.

You will own IMPACT’s You Tube channel (including weekly long-form video production, Shorts creation and distribution), and paid video ad campaigns.

You will own both the craft and the operational clarity required to produce 3-5 high-quality videos per week consistently, with minimal rework and strong alignment to brand standards. You will collaborate with the marketing team and directly with the CEO to translate executive vision into clear creative direction and final execution, reducing revision cycles through strong pre-production planning and alignment.

• Consistent filming, production and publishing cadence across our You Tube channel and for our podcast without bottlenecks
• Thorough shot list and planning for filming at our annual events 2x a year
• Noticeable improvements in video engagement metrics across our website, social channels, You Tube, and paid ads
• Strong alignment with brand and quality standards, resulting in fewer revision cycles
• Proactive planning for filming, scripting, and messaging
• Sales team actively leveraging video in communications with prospects
• Clear systems and workflows that allow creative function to run smoothly
• Growth in You Tube subscribers, watch time, and engagement
• Paid video ads generating measurable ROI

• Determine what camera equipment is necessary and obtain equipment if needed
• Transport, set up, and operate various production equipment, including cameras, audio and video recorders, lighting equipment, props, and microphones for location and studio production
• Own and execute the principles of Marcus Sheridan’s Endless Customers (formerly They Ask, You Answer) for video content
• Operate and maintain proper levels and calibration of cameras, audio and video recorders, and other production equipment
• Use AI to assist in areas of video production, including, but not limited to: leveraging tools, optimizing the production process, automatic color correction, audio enhancements, and smart editing
• Collect b-roll footage, as well as interviewing appropriate staff and/or clients, and use AI to generate content for use in videos.
• Collaborate with the content manager and ads specialists to ensure video content is optimized, packaged, and distributed effectively across social platforms.
• Work closely with sales and services teams to determine video topics and how to prioritize what to film and produce
• Maintain consistent project management and processes that will allow you to create 3-5 videos a week consistently.
• Comfortable with being the on-camera talent for our podcast, You Tube, social media, ads, and website videos
• Ability to work with subject matter experts and prepare them for being on-camera
• Create, upload, optimize, and report on both long-form and shorts content for our You Tube channel
• Deep…