Senior Marketing Planning Manager

Senior Marketing Planning Manager – Samsung Electronics UK

Greater London, England, United Kingdom

We champion best‑practice marketing execution, ensuring consistent brand standards and improving return on investment through coordinated governance and smart operational design. Join a team at the centre of Samsung Europe’s sustainable, future‑ready marketing transformation. Our department leads the strategic investment that enables multiple subsidiaries to operate on a shared, scalable infrastructure — eliminating duplicated spend and driving meaningful efficiency across Europe.

Our work also places you at the forefront of fast‑moving regulatory and technological shifts, empowering the business to respond quickly and effectively through agile, data‑driven initiatives. If you’re looking to shape how world‑class marketing is planned, delivered, and evolved across an entire region – this is your opportunity to make a lasting difference in how Samsung does marketing.

• Lead the end‑to‑end investment process, including strategic planning, investment review gates, quarterly steering, road‑mapping, KPI alignment, and completion reporting.
• Embed lessons‑learned processes to continually strengthen investment decision quality and operational discipline.
• Ensure all investments ladder up to annual strategic objectives and deliver measurable value.

• Lead the development of high‑quality business cases across divisions, setting industry‑leading KPI benchmarks and ensuring KPI definitions are consistent, measurable, and strategically meaningful.
• Lead MBO, ROI alignment, and performance calibration to improve investment efficiency year‑over‑year.
• Partner with Finance, Category, and Subsidiaries to ensure KPI frameworks drive commercial outcomes.
• Provide leadership that connects marketing efficiency with financial outcome delivery.

• Deliver pan‑category (MX, VD, DA) reporting aligned with HQ/EHQ standards, consolidating Subsidiary performance into clear insights.
• Own Power BI dashboarding, ROI frameworks, business case templates, and completion review packs.
• Provide strategic insights that guide decision‑making at VP and Director levels.

• Lead analytics and dashboard development for Net Sales, Gross Margin, Trade Spend, ATL/BTL, digital performance, and division‑level insights.
• Own the integration of TIM (Sales Deduction + Marketing) data ecosystem across NERP, Finance Systems and Media to deliver a centralised view that enables efficient/effective management of investment.
• Translate data into actionable strategies that enable portfolio and market‑level investment optimisation.
• Ensure accuracy, completeness, and automation of all investment and performance datasets.

• Lead the adoption of AIA‑driven analytics, forecasting models, and insight generation to elevate investment decision‑making.
• Develop AIA‑enabling tools (ROI predictors, media mix simulators, KPI anomaly detection, etc.) to improve operational efficiency and strategic clarity.
• Educate teams on AIA best practices and ensure safe, compliant, and high‑value implementation across the organisation.

• Act as the integration link between Marketing, Finance, Sales, and Category teams to identify synergy opportunities and eliminate duplicated efforts.
• Drive enterprise‑wide investment optimisation initiatives that unlock balanced short to mid‑term value.

• Manage and coach junior analysts; build capability in BI tools, KPI literacy, modelling, and governance processes.
• Streamline administrative tasks by delegating routine approvals and system processes to AP and junior team.
• Create clarity, role alignment, and purpose across the investment management function.

• Establish and maintain replicable KPI frameworks and investment governance models across EU16.
• Ensure all RFPs and…