Product Line Manager - Imaging

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Product Line Managers (PLM) are the product visionaries within their specific product categories. By developing and executing a product strategy that is consistent with Edmund Optics’ technological vision and core competencies, PLMs improve customer acquisition and retention efforts and ensure the profitable growth of our imaging product business. Responsibilities include the strategic and tactical management of specific product lines, including developing and expanding existing product families, selecting new products, executing an end-of-life strategy for underperforming products, and meeting with customers to determine the needs and future of the market.

A PLM will work closely with other functional areas including sales, marketing, and design engineering to develop objectives, presentations and financial proposals for new product initiatives. Some travel is required.

• Responsible for developing, defining and articulating an overall strategy for the specified product lines across all channels of distribution. Strategy must be supported by realistic returns on investment, marketing data, and roadmap. Requires working closely with product development, marketing and engineering. Supports development of corporate technology roadmap.
• Major focus on analyzing target markets/segments and creating a solid definition of their application needs, translating this information into new products, and positioning these products in the marketplace. Requires working closely with marketing, sales and external experts to gain an in-depth understanding of each market/segment and the competition.
• Use data-driven insights to make informed decisions regarding product positioning and differentiation.
• Central decision maker for products within product line. Must be able to direct functional groups without direct reporting authority, including across divisions.
• Directly responsible for supplier relations and negotiations on third party products within product line.
• Produces marketing feasibilities and forecasts for major new product launches and works with project management and design to ensure the timely completion and release.
• Responsible for product launches with engineering, marketing and sales by coordinating and utilizing all available marketing/sales channels, including publicity, web/catalog introduction, sales force training, etc. Work with Marketplace Division to ensure proper promotion and presentation of products in various media.
• Responsible for supporting the company’s sales and marketing efforts by attending trade shows and conferences, visiting with customers, writing industry articles, and providing trainings and seminars.
• Working with the global sales team to provide estimates on costing and guidance on volume customer pricing.
• Monitoring inventory and service levels to ensure customer expectations are being met. Work with strategic sourcing to ensure product is being sourced from the proper manufacturing plant.
• Comply with federal, state, and company policies, procedures, and regulations.

• Required Skills & Abilities:
  High level of personal initiative
• Strong analytical skills to assess opportunities and risks
• Product and technology knowledge a must
• Excellent written and oral communication skills
• Willingness to work with many groups, across departments, and show strong team spirit
• Strong leadership skills, with ability to motivate and train people
• Can manage heavy workload of multiple, concurrent projects and priorities at once
• Excellent problem solving and creative thinking capabilities
• Comfortable with all MS Office software
• Travel (