Digital Marketing Execuitve

Job Description :
Digital Marketing Executive

Department : E-commerce / Marketing

Location :
Chennai

Reporting To :
Digital Marketing Manager / E-commerce Head

Experience Required : 2–3 Years

Employment Type

:
Full-Time

About Printo

Printo isn't just about printing—it's about bringing ideas to life! From custom

packaging to personalized gifts, we empower businesses and individuals to make a

lasting impression. With a strong online and retail presence, we're on a mission to

scale bigger, bolder, and smarter. And guess what We need YOU to make it

happen.

Role Overview

We are looking for a performance-driven Digital Marketing Executive to support the

growth of our online business through data-led campaigns, marketplace visibility,

and conversion-focused initiatives. The role will play a key part in driving qualified

traffic, improving customer acquisition, and strengthening brand presence across

digital channels.

Key Responsibilities

Performance Marketing & Campaign Execution
Plan, execute, and optimize paid campaigns across Google Ads (Search, Display,

PMax), Meta Ads, and other relevant platforms.

Monitor campaign KPIs such as CPC, CTR, ROAS, CPA, and conversions, ensuring

continuous performance improvement.

Conduct A/B testing on creatives, landing pages, and targeting strategies to enhance

campaign efficiency.

Manage regional targeting campaigns for city-based demand generation.
SEO & Organic Growth
Execute on-page SEO initiatives including keyword optimization, metadata, internal

linking, and content alignment.

Work closely with content teams to create search-optimized category pages, blogs,

and landing pages.

Track keyword rankings, crawlability, and organic traffic using SEO tools.
Support Programmatic SEO initiatives for scalable long-tail traffic acquisition.
Website & Conversion Optimization
Coordinate with design and product teams to improve landing page experience and

conversion funnels.

Monitor user behavior using GA4, Search Console, and analytics tools to identify

optimization opportunities.

Ensure campaigns are aligned with product availability, pricing strategy, and delivery

SLAs.

Marketplace & Promotional Campaigns
Support execution of promotional campaigns, seasonal offers, and product launches.
Align digital promotions with business priorities such as same-day delivery, bulk

orders, and SMB acquisition.

Assist in developing retention strategies including remarketing and repeat-purchase

campaigns.

Reporting & Analytics
Prepare weekly and monthly performance reports highlighting actionable insights.
Track revenue contribution, channel performance, and customer acquisition trends.
Use dashboards to translate campaign data into strategic recommendations.
Cross-Functional Collaboration
Work closely with category, creative, and operations teams to ensure campaign

readiness.

Coordinate for creative assets, product feeds, and campaign calendars.
Ensure alignment between marketing initiatives and business growth targets.

Required

Skills & Qualifications

Bachelor's degree in Marketing, Business, or related field
2–4 years of hands-on experience in digital marketing or e-commerce marketing.
Strong understanding of Google Ads, Meta Ads, SEO fundamentals, and web

analytics.

Experience with GA4, Google Tag Manager, and Search Console preferred.
Analytical mindset with the ability to interpret performance data and optimize

campaigns.

Familiarity with e-commerce platforms, product feeds, and performance marketing

workflows.

Strong coordination and execution skills in a fast-paced environment.

Preferred Competencies

Exposure to print, customization, or product-led e-commerce businesses is an

advantage.

Understanding of regional marketing and localized demand generation.
Ability to manage multiple campaigns with strong attention to timelines and ROI.

Why Join Printo

Join a fast-growing custom printing powerhouse with both online & retail success.
Own your space—take charge, test ideas, and drive real impact.
Work with a team that values creativity, innovation, and performance marketing

genius.

Competitive salary, exciting perks, and a work culture that champions growth and

hustle.

Skills:

web analytics,ga4,seo,google ads,meta ads,digital marketing,e-commerce