SEO​/SEM​/Generative Engine Optimization; GEO Specialist; Internal + Client-Facing Services

SEO / SEM / Generative Engine Optimization (GEO) Specialist (Internal + Client-Facing Services)

Full-Time | India with U.S. overlap hours | Immediate Joiner (Preferred) | Chennai

About the Role

Leverage CXO’s service offerings, ICP, and go-to-market priorities to improve search visibility and demand generation across the U.S. market through SEO, SEM (PPC), and Generative Engine Optimization (GEO). Work closely with content, BD/marketing, and leadership to build repeatable search growth programs for CXO internally & and support client projects through audits, roadmaps, execution, and performance reporting as part of CXO’s SEO/SEM/GEO services.

What the SEO / SEM / GEO Specialist will do

- Own SEO strategy and execution across technical SEO, on-page optimization, internal linking, schema, and content refreshes aligned to CXO’s services and target keywords.
- Conduct keyword research, topic clustering, and intent mapping to guide CXO’s content strategy, landing pages, and service page priorities.
- Partner with the Content Writer to produce SEO briefs and optimize content for ranking and conversion.
- Identify and prioritize technical SEO improvements (crawlability/indexing, site performance, redirects, canonicalization) and coordinate fixes with the right stakeholders.
- Plan, launch, and optimize SEM campaigns (Google Ads and/or Bing Ads): campaign structure, ad copy testing, budget pacing, landing page alignment, and conversion tracking.
- Build GEO practices to improve visibility in AI-driven discovery (LLM search, generative answers) by optimizing content structure for extraction: entity clarity, structured answers, FAQs, schema, and citation-ready formatting.
- Maintain dashboards and reporting for SEO/SEM/GEO performance, turning insights into a prioritized backlog and ongoing improvement cadence.
- Support client-facing SEO/SEM/GEO engagements (as needed): audits, keyword strategies, technical backlogs, PPC builds, optimization execution, and performance summaries tied to business outcomes.

What success looks like (KPIs)

- SEO: month-over-month growth in qualified organic traffic and improved rankings for priority service/platform keywords (baseline established in first 30-45 days).
- SEM: stable or improving CPA and conversion rate with ongoing improvement in CTR and landing page performance (targets set after baseline).
- GEO: publish and optimize 2-4 “generative-ready” pages/month (service pages, platform pages, comparisons, FAQs) designed for AI extraction and track improvements in discovery signals over time.
- Support 2-4 campaign launches/month with search strategy, landing page alignment, and measurement (SEO + SEM + GEO).
- Deliver 1 SEO audit/roadmap per month for CXO internally (or a supported client account, as needed), with a prioritized backlog and measurable impact.
- Maintain a rolling 4-week optimization plan (SEO/SEM/GEO) with weekly reporting on key movements and next actions.

What we’re looking for

- 3-6+ years of experience in SEO and/or performance marketing roles (B2B services, consulting, SaaS, Mar Tech, DXP/CMS/commerce, or agency preferred).
- Strong hands-on capability in technical SEO and on-page optimization, plus experience partnering with writers/SMEs on content strategy.
- Experience running and optimizing PPC campaigns (Google Ads preferred; Bing Ads optional), including conversion tracking and landing page alignment.
- Working knowledge of GEO concepts (or strong ability to ramp quickly): entity clarity, schema, structured content, FAQ patterns, and formatting content for generative summarization and citation.
- Strong analytical skills and comfort turning data into actions and priorities (not just reporting).
- Comfort producing client-facing deliverables and communicating outcomes clearly and professionally.

Tools you’ll use

- Google Analytics (GA4), Google Search Console
- Google Ads (and/or Bing Ads)
- SEMRush or Ahrefs (preferred), plus keyword research tools
- Technical SEO tools (Screaming Frog or similar)
- Hub Spot (landing pages, forms, tracking)
- Optional:
Looker Studio (dashboards/reporting)

How to apply

- Please message us with your Linked In profile to  and a brief note summarizing your experience with SEO, SEM (PPC), and Generative Engine Optimization (GEO), and the tools listed above.