Digital Marketing Executive

About the Role We are looking for a  results-driven Digital Marketing Executive  who can plan, execute, and optimize  high-performance marketing campaigns  across Meta, Google, and Linked In platforms. The ideal candidate is data-driven, ROI-focused, and experienced in  lead generation, performance optimization, and AI-powered marketing tools .
This role is perfect for someone who understands  how to turn ad spend into measurable business growth .

Key Responsibilities  Plan, execute, and optimize  Meta (Facebook & Instagram), Google Ads, and Linked In Ads  campaigns
Manage  lead generation funnels  for multiple business verticals
Optimize  CPL, CPA, ROAS, and conversion rates  continuously
Create and test  ad creatives, copy, audiences, and funnels
Implement  A/B testing  and performance experiments
Track and analyze performance using  Meta Ads Manager, Google Analytics, Tag Manager , and dashboards
Work closely with design and content teams for high-converting creatives
Set up and manage  retargeting, lookalike audiences, and conversion tracking
Use  AI tools  (ChatGPT, Midjourney, Ad Creative.ai, etc.) for ad copy, creatives, and optimization
Apply  Generative AI & automation tools  to improve campaign efficiency
Prepare weekly and monthly performance reports
Continuously test and scale winning campaigns

Required Skills & Experience  2–5 years experience in  Digital Performance Marketing
Strong hands-on experience with:
Meta Ads (Facebook & Instagram)
Google Ads (Search, Display, You Tube)
Linked In Ads
Proven experience generating  qualified leads and ROI-positive campaigns
Strong understanding of:
Pixel tracking & conversion APIs
Audience segmentation & funnel building
Landing page optimization

Experience with  AI-based marketing tools  and automation
Analytical mindset with strong reporting skills
Excellent communication and campaign planning ability