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Job Description & How to Apply Below
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day.
If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
In this role, the individual will facilitate inter-team collaboration, assist in onboarding new marketers, and manage various project management, operations, and administrative tasks. Contributions will significantly enhance operational efficiency, enabling the team to connect with the target audience and drive the organization's mission forward.
Job Description
What you'll do
Project Management :
Collaborate with the campaign lead to assist in planning, coordinating, allocating resources, and executing marketing projects to ensure alignment with goals and timely delivery.
Creative Traffic Control :
Partner with the creative team to manage the workflow of creative projects, ensure briefs are fulfilled, and facilitate timely reviews and approvals while maintaining communication with key stakeholders across cross-functional teams.
Onboarding Support :
Aid in onboarding new team members, offering resources and guidance to help integrate them into the team culture and processes.
Team Support :
Organize team meetings/events, track action items, and follow up to ensure the timely completion of critical tasks. Collaborate with the finance team to assist with budget tracking.
Roles And Responsibilities
Campaign Manager
Campaign Planning:
Develop and execute marketing campaigns across multiple channels.
Audience Segmentation:
Utilize data to segment audiences for targeted messaging.
Performance Tracking:
Monitor and analyze campaign performance metrics, adjusting strategies as needed.
Collaboration:
Work with creative teams to ensure messaging aligns with brand guidelines.
Email Marketing Specialist
Email Campaign Development:
Create and manage email campaigns, including design and content.
A/B Testing:
Implement A/B tests to optimize email performance.
List Management:
Maintain and update email lists, ensuring compliance with regulations.
Data Analyst
Data Management:
Ensure data accuracy and integrity within the campaign system.
Insights Generation:
Analyze customer data to provide insights for campaign strategies.
Reporting:
Create regular reports on campaign performance and customer behavior.
Technical Consultant
Implementation Support:
Assist in setting up and configuring Adobe Campaign for clients.
Integration:
Help integrate Adobe Campaign with other marketing tools and databases.
Troubleshooting:
Provide technical support and resolve issues related to campaign execution.
Creative Director
Creative Strategy:
Lead the development of creative concepts for campaigns.
Content Oversight:
Ensure all content meets brand standards and campaign objectives.
Team Leadership:
Guide and mentor, the creative team throughout the campaign process.
Project Manager
Project Coordination:
Oversee the timeline and deliverables for marketing campaigns.
Stakeholder Communication:
Act as the primary point of contact between teams and stakeholders.
Budget Management:
Manage campaign budgets and resource allocation.
What You'll Need
Experience using Adobe Campaign Classic (V8) and AJO preferred
Experience of AEM would be useful
Good to have experience working in a tag management platform. (e.g. Adobe Launch, Google Tag Manager)
Hands-on experience with analytics platforms (e.g. Adobe Analytics) and how tags are set up to pass data to Adobe Analytics for reporting.
Experience with data layer design, implementation and how to leverage it for the purposes of tag management.
Must have strong working knowledge of tools and scripting languages.
Experience migrating to Adobe's WebSDK and strong understanding of Martech platforms will be helpful.
Experience managing and leading a high performing team
Familiarity with marketing best practices, including responsive design, personalization, and dynamic content
Familiarity with privacy regulations (e.g. GDPR, CCPA) and their impact on data collection and tag management
Quickly understands complex systems and processes
Attention to detail with strong project management skills, delivering on time
Demonstrated track record of building and optimizing cross-channel customer and prospect journeys
Creative problem solver, shows perseverance when presented with barriers
Must be approachable and a strong team player
Self-starter, works well under…
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