Digital Content Creator

Roles And Responsibilities

Content creation

Produce short videos, reels, event highlights, leadership clips, carousels, and static posts for Linked In, Instagram, X, You Tube Shorts, and Reddit.
Write platform-appropriate captions, hooks, and micro-stories
Capture on-ground content, including events, culture moments, leadership interactions, and office stories.
Partner with editorial to produce podcasts and vlogs

Content engineering

Build modular content systems that repurpose long-form assets into multiple short-form formats.
Create templates, asset libraries, and repeatable content structures
Use AI tools for editing, resizing, captioning, script variations, and versioning

Publishing support and operations

Prepare posts for upload, including captions, hashtags, thumbnails, subtitles, and metadata.
Adapt content for different platform requirements such as Linked In, Instagram, and X.
Maintain organised asset folders with consistent naming and version control.

Analytics and optimisation

Track creative performance to understand what formats and styles work best
Use AI to interpret results and propose creative refinements
Iterate content formats based on platform trends and audience behaviour

AI-Driven creative development

Experiment with new creative techniques, visual styles, and AI-driven workflows
Build processes that increase output speed without compromising quality

Collaboration

Work closely with the Social Media Strategists, Creative Directors, and Editorial Directors to align creative output with campaigns and priorities.
Support content needs across BU, talent marketing, corporate communications, and events.
Deliver high-volume content during campaigns, events, and key organizational moments.

What We Look For

Strong visual storytelling and short-form creative skills
Ability to use AI tools to enhance and scale content production
Good understanding of platform behaviour across Linked In, Instagram, X, and You Tube Shorts
Creative mindset with a structured approach to content systems
Strong writing, editing, and organisational skills

Qualifications

Bachelor's degree in media, Communications, Design, Marketing, or related fields
4 to 8 years of experience in digital content creation
Proficiency with Adobe Suite, Canva, and AI creative tools
Experience producing short-form video content is an advantage