Confidential - Vice President of Growth Marketing and Member Experience

Title:

VP of Growth Marketing and Customer Experience

Location:

Chelmsford, MA (Hybrid 3 days onsite) Salary: $140,000-$150,000 +bonus

The Vice President of Growth Marketing and Customer Experience is a strategic leader responsible for driving customer acquisition, engagement, and retention across the organization. This executive will elevate the company's brand, ensuring full alignment with the overall corporate strategy and values.

This role leads the development and execution of comprehensive, data-driven marketing strategies that expand market share and deepen customer relationships. The VP serves as a key change agent, leveraging analytics to guide brand positioning, advertising, public relations, and optimize Marketing Return on Investment (MROI). Focus is placed on measurable growth and CX improvement outcomes, ensuring alignment with key operational and product teams.

• Provide executive leadership for market research, competitive analysis, growth campaign execution, and performance reporting.
• Lead the development of customer onboarding and lifecycle marketing strategies.
• Manage comprehensive activity plans, budgets, and team productivity, adopting new tools to maximize output and impact.
• Analyze and interpret data to create and execute campaigns with visible ROI, partnering with internal product and distribution channels.
• Lead Voice of the Customer (VOC) and Net Promoter Score (NPS) initiatives to drive measurable CX improvements organization-wide.
• Define and implement a holistic brand and public relations strategy to enhance reputation within the highly regulated financial services sector.
• Direct all performance marketing initiatives across digital and traditional channels, focusing on conversion, retention, and lifetime customer value.

• Strategic Thinking and Analytical Acumen: Proven ability to design and execute scalable, data-informed campaigns that deliver measurable business growth.
• Bachelor's degree required; MBA or advanced degree highly preferred.
• Minimum of 7 years of progressive marketing experience, with proven success in growth marketing and brand development, including at least 5 years in a leadership role.
• Significant experience in financial services marketing is essential.
• Strong background in lead generation, conversion optimization, and cross-sell strategies.
• Proficiency with modern marketing tools, analytics, CRM, and automation platforms.
• Exceptional collaboration and strategic thinking skills, with the ability to influence executive leadership.

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment…