Brand and Events Coordinator

Overview

United Way of Greater Chattanooga is searching for a Brand and Events Coordinator. This is a full-time position in the Community and Corporate Engagement and Marketing Department. This position will report to the Director of Marketing & Communications.

Salary Range: $45,000 - $55,000

The United Way of Greater Chattanooga (UWGC) Brand and Event Coordinator leads the brand experience and production across numerous touchpoints to ensure we are engaging with our audiences in a meaningful and consistent way. Branding responsibilities include production and design for external collateral, internal resources, and ensuring all branded touchpoints align with brand standards. Event responsibilities include managing the creation of meaningful and impactful events that advance brand awareness, foster strong community relations, increase donor and volunteer loyalty, and acquire new supporters.

Working closely with internal stakeholders and external vendors, this role will oversee the full lifecycle of branding and events: storyboarding, planning, budgeting, scheduling, obtaining sponsor ships, managing vendors, and measuring success. The ideal candidate is impeccably organized, creative, skilled in graphic design, has keen attention to detail, and possesses superior hospitality and customer service skills.

Events (70%)

• Collaborate across all departments to manage the event portfolio:
  Nonprofit partner events, meet & greets, training, community events, fundraising events, volunteer events, leadership giving dinners, lunch & learns, staff events, sponsor booths, and additional special events
• Lead the development of high-level content planning for events, working closely with planning team(s) to establish the right experience and messaging that aligns with the program goals, amplifies UWGC’s brand and executes content development
• Facilitate meetings with project team to gather information to build experiences, messaging platform, tone, themes and information that will build the overarching run-of-show.
• Actively contributes to overarching content planning efforts with the extended marketing and communications team.
• Manage the event calendar, including internal and external communications to support
• Negotiate with venues, vendors, and speakers to secure rates that enhance budgets and manage prior to and during events to ensure a seamless experience.
• Develop budgets and oversee financial reporting for each event.
• Organize sponsor requirements and arm fundraising team with necessary tools.
• Ensure marketing tactics are executed on time based on the sponsorship agreement
• Produce event content such as save the dates, RSVP’s, promotional items, signage, etc.
• Lead pre-event planning meeting with a run of show and post-event evaluation with a survey
• Manage internal event systems and tools to track engagement and organize attendance.
• Lead logistical events set up and tear down providing direction to staff and volunteers.
• Effortlessly adjust to changing priorities with the ability to solve problems quickly.
• Balance short-term event deliverables while supporting long-term strategic goals.

• Serve as brand champion to evolve the expression and build excitement around the UWGC brand and relevancy to multiple stakeholder groups across all media formats.
• Evolve and adapt the brand and its elements to foster greater affinity with current and potential donors, partners, and external agencies.
• Fulfill project requests from idea generation to completion, including concept, design and layout, production, and coordination and fulfillment.
• Ensure that brand identity, messaging and marketing and communications strategy are infused in all organizational efforts (programming, development, field support, and events)
• Build and ensure brand integrity by guiding efforts across marketing and communications channels, influence brand strategy from development through to final execution.

• Bachelor s degree or equivalent required in marketing, communications, or related field
• 3+ years of experience required in event management and graphic design
• History…