Agriculture Equipment Sales Representative

Grow with us, and have a part in making Huron Tractor the “Right Choice” for our Customers!

Huron Tractor is one of John Deere’s largest partners in Canada, with eleven locations servicing Southern Ontarians.

We’re proud to serve a community of customers that spans agricultural operations, commercial enterprises and homeowners, with one of the largest inventories of machines and parts in Canada.

The Agriculture Equipment Sales Representative will drive and promote sales of new and used equipment to new and existing customers and reconnect with previous customers. The successful candidate is highly self‑motivated and will engage customers through various communication methods. This role requires effective collaboration with other sales team members to drive results.

This position reports to the Branch Manager and responsibilities include:

• Assess customers’ needs and resources, and recommend appropriate goods or services
• Proactively identify, research, and pursue new sales leads through a variety of channels to expand the customer base and generate business growth
• Work collaboratively with other sales representatives to offer the best service to all customers
• Prepare and administer sales contracts following a defined sales process
• Stay current on used equipment values for accurate trade‑in evaluations
• Understand and remain current on equipment technology and innovations
• Utilize sales/marketing software packages and stay informed about financing options
• Provide ongoing customer support after the sale
• Conduct field demonstrations and stay current on product knowledge
• Keep up to date on product features and benefits for all available equipment
• Manage and update customer profiles to ensure accuracy
• Reconnect with previous customers to strengthen and continue the relationship

• 2+ years’ experience in equipment sales is required
• Two years of post‑secondary education in marketing/agriculture or equivalent relevant work experience
• The right mindset, drive, and interest in agriculture are essential
• A solid understanding of the agricultural industry and knowledge of farming and operational practices
• Experience operating John Deere equipment, with the ability to quickly master new equipment and effectively demonstrate features and benefits to customers
• Knowledge in precision agriculture, including usage, setup, optimization, and technical aspects
• Ability to build excellent customer relationship
• High energy and a positive attitude are a must
• Willing to work with peers as part of a sales team
• Takes initiative in the work being completed, while being self‑motivated, and organized
• Possess a selling approach based on asking task‑oriented questions, validating customer requirements, proposing solutions, and offering demonstrations
• Able to work flexible and extended hours
• Valid Driver’s License with a clean driving record
• Proficient computer and software skills

• $60,000 - $80,000 per year
• This position includes a draw‑against‑commission structure with the draw guaranteed for the first year
• High performers receive earned commissions that exceed the draw amount
• Placement within the pay range is based on skills, experience, and qualifications

Our commitment to great customer service starts with the great people on our team. We take pride in helping our employees develop careers that reward, enrich and grow with the individual.

• Great training opportunities through John Deere, as well as internal training
• Competitive compensation
• RRSP’s and extended benefits
• Employee Discounts
• Future Growth Opportunities
• Excellent team environments with a Social Committee that plans great events
• Extended health care
• Dental care
• Disability insurance
• Employee assistance program
• Vision care
• Life insurance
• Paid time off

Please forward your resume with cover letter stating how your qualifications and experience fit with the position.

We thank all for applying however only those selected for an interview will be contacted.