Director, Sponsorship Sales; Virginia Sports Properties

DIRECTOR, SPONSORSHIP SALES (VIRGINIA SPORTS PROPERTIES)

Charlottesville, VA – On-Site

Playfly Sports is looking for a Director, Sponsorship Sales to join our team at Virginia Sports Properties.

The Director, Sales will be responsible for generating incremental sponsorship revenue on behalf of university to meet and exceed individual and team goals for Playfly. The person in this role will work on-site with the Athletics Director/ Senior Staff at university athletics and Playfly Sports Properties senior level staff to pitch and close enterprise partnership agreements. This role will also be responsible for leading and managing a team of sales & services roles at the university.

• Assist General Manager with the development and execution of a dynamic sales plan to meet and exceed individual & overall property sales goals
• Identify potential sponsors for university sports properties through networking with university stakeholders and business partners, researching local, regional and national companies
• Manage, coach and develop a team of account executives
• Work with the General Manager to create sales inventory, revenue projections, and sponsorship strategy for the university athletics assets
• Develop sales presentations for new marketing partners by incorporating research, category dynamics, and an understanding of partner’s marketing goals
• Manage key objectives, create proposals and draft/negotiate contracts throughout the sales process
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non-game related settings
• Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
• Work with the General Manager to research sports sponsorship industry and stay current with relevant market trends and conditions
• Other job-related duties as assigned

• Bachelor’s degree required
• 5-7 years of direct sales experience in the sports multi-media environment required
• Some experience in a management, lead or mentorship role preferred
• Proven success in hitting individual sales goals on a regular basis
• Familiarity with KORE or similar CRM system
• Experience with integrated and “conceptual” sales
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
• Outstanding communication skills
• Demonstrated professional sales presentation skills

• Must be available for game days and evening athletic events and coaches shows
• Must be available to travel for client presentations
• Must be able to work nights and weekends around sporting events

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms.

Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

Playfly Sports affirms that inequality is detrimental to our associates,…