Sr. Account Executive, Sponsorship Sales; Virginia Sports Properties

SR. ACCOUNT EXECUTIVE, SPONSORSHIP SALES (VIRGINIA SPORTS PROPERTIES)

Location: Charlottesville, VA
Employment Type: On‑Site

Playfly Sports is looking for a Sr. Account Executive, Sponsorship Sales to join our team at Virginia Sports Properties. The candidate must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the university athletics. This role will work with the General Manager to pitch and close enterprise partnership agreements. It will also be responsible for generating incremental sponsorship revenue to meet and exceed individual and team goals.

Lastly, this role will uphold and support by example a culture of hard work and creativity, always building team belief in the revenue goal.

• Assist in developing and executing a sales plan
• Identify potential sponsors for the university sports property through networking with university stakeholders and business partners, researching local, regional and national companies
• Work with Playfly Sports Properties and the university sports property General Manager to create sales inventory, revenue projections and overall sponsorship strategy for the university athletics assets
• Develop sales presentations for new marketing partners by incorporating research, category dynamics and a clear understanding of partner’s marketing goals
• Create sales proposals and draft/negotiate contracts
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non‑game related settings
• Prepare end‑of‑year recaps for sponsors
• Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
• Research sports sponsorship industry and stay current with relevant market trends and conditions
• Understand and leverage Playfly business units to unlock new business areas, leads, and categories
• Prospect, meet, and close new and renewal corporate sponsor ships
• Other job‑related duties as assigned

• Bachelor’s degree required
• 3-5 years of direct sales experience in the sports multimedia environment required
• Experience with integrated and “conceptual” sales
• Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients
• Outstanding communication skills are essential for interactions with clients, operational leaders and other senior executives
• Demonstrated professional sales presentation skills

• Ability to lift up to 50 lbs.
• Ability to sit, stand, and walk‑up stairs
• This role takes place in an office setting and is a sedentary role
• Be available for game days and evening athletic events and coaches shows
• Be available to travel for client presentations

Playfly Sports is the full‑service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome‑based solutions into 90‑million households via more than 7,800 live U.S. broadcasts of MLB, NBA and NHL games; and influences sports fans of all ages through the management of college and high‑school multimedia rights, uniform branding and high‑profile sports sponsorship platforms.

Playfly Sports has the unique ability to partner, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at

At Playfly, we know that a diverse, equitable and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, our partners and the communities we serve.