General Manager ( Virginia Sports Properties

Overview

GENERAL MANAGER (VIRGINIA SPORTS PROPERTIES)
Charlottesville, VA
Hybrid

• Partner with athletics department to develop and execute a sales plan to meet and exceed revenue goals for Playfly
• Manage profit and loss & budget reports to maintain and exceed EBITDA budget
• Prospect, meet and close a significant number of new and renewal high level corporate sponsor ships
• Manage, coach and develop a team of sales & account support staff at the university sports property
• Create standards and assist with the achievement of their individual goals
• Identify potential sponsors for the university sports property through networking with university stakeholders & business partners and researching local, regional & national companies
• Work with Playfly Sports Properties leadership and the university athletics executives to create sales inventory, revenue projections and overall sponsorship strategy for the university athletics assets
• Develop sales presentations for new marketing partners by incorporating research, category dynamics and an understanding of partner’s marketing goals
• Create sales proposals and draft/negotiate contracts
• Develop key marketing objectives with clients via thorough needs assessment and a collaborative sales process
• Entertain and cultivate sponsors in non-game related settings
• Prepare end-of-year recaps for sponsors
• Represent the university sports property, the university, and Playfly Sports Properties in a professional manner
• Research sports sponsorship industry and stay current with relevant market trends and conditions
• Oversee management of radio network (terrestrial, digital) and supervise the respective broadcast talent
• Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
• Other job-related duties as assigned

• Bachelor’s degree required
• 6-8 years of direct sales experience in the sports multi-media environment required
• 10 years of experience in a sales role preferred
• Experience managing a team of direct reports
• Proven ability in managing, meeting & exceeding budget & revenue goals
• Familiarity with KORE or similar CRM system
• Strong experience and understanding of integrated and “conceptual” sales
• Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
• Outstanding verbal, written and interpersonal communication skills
• Demonstrated professional sales presentation skills
• Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with university Athletics

• Must be available for game days and evening athletic events and coaches shows
• Must be available to travel for client presentations
• Must be able to work nights and weekends around sporting events

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms.

Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace,…