Regional Sales Manager, South-Atlantic; NC​/SC

The Task At Hand

Lead growth, build powerhouse teams, and make June Shine Brands unmissable across the Carolinas!

As our Regional Sales Manager, you’ll own sales performance across North and South Carolina, driving off- and on-premise volume, visibility and distribution through our key partners at Tryon Distributing, Harris Beverage and other regional wholesalers. Reporting directly to the VP of Sales, you’ll balance high-level strategy with hands‑on execution - managing distributor relationships, leading a talented sales team and expanding our footprint across key cities like Charlotte, Raleigh/Durham, Charleston and more!

If you’re energized by building teams, growing brands, and winning share in dynamic markets, this role is your next big move.

• A proven sales leader with experience managing multi‑market territories
• Energized by building high‑performing teams and driving regional growth
• Skilled in distributor management, planning and execution
• Strategic thinker with a strong understanding of off‑and on‑promise dynamics
• Excellent communicator with a proactive, collaborative mindset
• Passionate about better‑for‑you, innovative beverage brands

• Drive Sales Growth: Lead off‑and on‑premise volume, visibility and distribution for the June Shine Brands portfolio (June Shine, Flying Embers, Willie’s Remedy+ and more) across the Carolinas
• Manage Distributor Relationships: Build strong partnership with Tryon Distributing and other wholesalers, aligning on goals, incentives and performance plans
• Lead and Develop Teams: Recruit, train, and motivate a high‑performing regional team; set clear expectations, coach for success and drive accountability
• Maximize Market Impact: Spend 8-10 days per month in key cities, building relationships, auditing execution and driving results at the account level
• Execute Strategic Initiatives: Collaborate with leadership to activate regional sales strategies, pricing plans and marketing programs that deliver growth and maintain brand competitiveness
• Expand Market Presence: Identify and develop new business opportunities in new markets, building early distributor relationships and supporting regional expansion
• Deliver Results: Track performance, identify growth opportunities, and share weekly insights and recap with leadership

• 21 years of age or older at the time of application
• Based in Charlotte, Raleigh, NC or Charleston, SC with reliable transportation
• Minimum of 5 years experience in beverage sales, with regional or distributor management responsibility
• State‑specific alcohol certification (by start date)
• Strong understanding of off‑and on‑premise sales strategy
• Proficiency in MS office and/or Google Workspace
• Willingness to travel (≈ 8‑10 days/month minimum with potential for overnights)

• Experience selling Beyond Beer, THC or FMB categories
• Established relationships with distributors in North or South Carolina
• Experience leading field teams or managing multiple wholesalers
• Familiar with data tools such as VIP, IRI and Nielsen

• Compensation:
• $95,000 - $105,000 per year, plus eligibility for an annual discretionary performance bonus
• The final offer will be based on several factors, including experience, skills, and overall expertise
• For field‑based sales roles, gas expenses are fully covered

• Unlimited Paid Time Off
• Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
• Voluntary vision, dental, and accidental plans
• 401(k) with up to 4% company match
• 12 weeks of paid Equal Parental Leave, $500 Baby Bonding Bucks, and a sustainable baby gift
• Booch, spirit, beer, and soft good perks
• And more!

Our

Purpose:

To make quality, purpose‑driven beverages

Our Business:
Our vision is to create the next‑generation beverage platform, comprising distinct brands, each with its own ethos and purpose. Despite being a multi‑billion dollar industry, it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy, and massive opportunity.

Our Culture:
Our core values are Quality, Transparency, and Team‑First. We derive much…