US Sales Manager

Bus Planner is hiring a Sales Manager to lead, coach, and grow our full cycle AEs while driving revenue growth across our K-12 software business in the US. This role is critical to our next stage of growth and combines hands-on selling with strategic sales leadership. It is ideal for someone with proven experience in K-12 software sales, a passion for coaching, and the ability to execute in a high-growth, fast-paced environment.

• Lead the frontline sales team, owning the full sales cycle from lead generation through close, while providing hands-on coaching to drive individual and team performance
• Act as a player-coach, modeling best practices in prospecting, discovery, solution presentations, and closing, particularly within the K-12 education market
• Build, train, and mentor a high-performing sales team, implementing structured coaching, call reviews, and deal strategy sessions to continuously improve skills and outcomes
• Develop and execute a targeted go-to-market strategy for K-12 software sales, leveraging both inbound and outbound motions
• Manage pipeline health and forecasting accuracy, using sales metrics to identify risks and opportunities
• Cultivate strong relationships with school district stakeholders, including Transportation Directors, Superintendents, IT leaders, and Procurement teams
• Represent Bus Planner at industry conferences, association events, and other K-12 networking opportunities to build brand awareness and drive pipeline growth
• Collaborate closely with leadership, Rev Ops, and Marketing to refine sales processes, optimize messaging, and ensure alignment across the customer journey

• 5+ years of quota-carrying software sales experience, with at least 2-3 years managing frontline sales reps
• Proven track record of personally exceeding quota and leading teams to consistently hit or surpass targets
• Direct experience selling into the K-12 education market, with a deep understanding of procurement cycles, RFP processes, and multi-stakeholder decision-making
• Ability to operate as a player-coach, running your own deals while developing and elevating your team
• Strong business acumen and ability to build, refine, and scale repeatable sales processes in a high-growth environment
• Skilled in pipeline management, forecasting, and leveraging CRM data to drive decision-making
• Exceptional communication and presentation skills, able to influence senior district stakeholders and build trust quickly
• Experience representing a company at industry conferences, trade shows, and association events

• You are hungry and driven to succeed with an exemplary track record of exceeding sales targets
• You are a proven leader who has successfully managed and coached frontline sales reps to hit or exceed quota
• You are a hunter and closer, especially within the K-12 software market
• You are process-minded, building and refining repeatable sales processes and using data to drive results
• You are flexible and collaborative, comfortable running a deal as you are coaching a rep
• You are people-focused, developing your team, building trust with customers, and fostering a high-performance culture
• You are organized and results-oriented, balancing urgency with a strategic, customer-centric approach
• You are a confident communicator who can present to and influence senior district stakeholders

• You do not have proven experience selling software into the K-12 education market
• You lack a track record of personally exceeding quota and leading a team to do the same
• You are not interested in running your own deals while also managing and coaching a sales team
• You are seeking a predictable 9-5 role; this position requires urgency, adaptability, and resilience
• You prefer rigid, highly structured environments with minimal change
• You are uncomfortable proactively prospecting, attending industry events, and engaging with customers
• You are a hunter-farmer who prefers to operate from behind the scenes
• You do not want active field engagement or visible leadership

• 5+ years of quota-carrying software sales experience, with at least 2-3 years managing frontline sales reps
• Proven track record of personally exceeding quota and leading teams to consistently hit or surpass targets
• Direct experience selling into the K-12 education market, with understanding of procurement cycles, RFP processes, and multi-stakeholder decision-making
• Ability to operate as a player-coach, running your own deals while developing and elevating your team
• Strong business acumen and ability to build, refine, and scale repeatable sales processes in a high-growth environment
• Skilled in pipeline management, forecasting, and leveraging CRM data
• Exceptional communication and presentation skills with the ability to influence senior district stakeholders
• Experience representing a company at industry conferences, trade shows, and association events

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