Digital Sales Lead; QSR

Leading Enterprise-Wide Talent Strategy
• Executive Partnership
• Niche & High-Impact Roles

Digital Sales Lead (QSR) – Townsquare Ignite

* This is an in-field digital media sales position requiring expertise in QSR and a focus on business development and account growth. *

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

• First-Party Data Collection:As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology:Our proprietary, all-in-one 360
  * advertising platform centralizes reporting, operations, and creative in a single streamlined system.
• Impactful Integration:Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
• Massive Reach:We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service:We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery:Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support:We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Digital Sales Lead (QSR) Opportunity:

Townsquare Ignite is seeking a Digital Sales Lead with a deep understanding of the Quick Service Restaurant (QSR) industry to deliver tailored, results-driven strategies to meet the unique needs of QSR businesses, helping them achieve their marketing objectives and maximize ROI. You will provide full-funnel digital marketing solutions, cultivating new business while growing existing client relationships.

Responsibilities:

New Business Development

• Identify and pursue new business opportunities within the QSR industry, leveraging your expertise to craft tailored digital marketing strategies.
• Build strong relationships with QSR brands, franchises, and local businesses, acting as a trusted marketing partner to solve complex challenges.
• Deliver compelling sales presentations, both virtually and in-person, showcasing how Ignite’s solutions can solve specific QSR business challenges.
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

Account Management & Growth

• Build and nurture long-term relationships with QSR clients, acting as a trusted advisor to meet their unique marketing needs.
• Provide ongoing consultation and strategic guidance, optimizing campaigns to ensure continued growth and maximum ROI for clients.
• Analyze performance reports and provide strategic recommendations to optimize campaigns and drive incremental growth for clients.
• Stay ahead of QSR industry trends and digital marketing advancements to inform client strategies and maintain subject matter expertise.
• Collaborate with internal teams, including creative and analytics, to ensure flawless campaign execution and client satisfaction.

Additional Expectations: Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

Qualifications:

• 3+ years of digital sales experience
  , with a proven track record of success in the QSR industry or selling digital marketing solutions to QSR clients.
• Strong expertise in digital marketing solutions, including programmatic, social, and paid search, with a focus on achieving results and driving revenue.
• A consultative sales approach with excellent communication skills and the ability to build…