Specialist, Talent Marketing

Charlotte, North Carolina, United States

Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again.

But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.

The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute.

And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range.

At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.

Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now!

As a Talent Marketing Specialist, you’ll play a key role in attracting the right people, for the right roles, at the right time. As we build our company and manufacturing site from the ground up, you’ll help translate our employer brand, employee value proposition, and values into compelling storytelling and campaigns that support the hiring of both corporate and production roles.

You’ll partner closely with our Talent Acquisition (TA) team to understand hiring targets, market challenges, and hiring performance so we can continually optimize how we reach and engage talent. You’ll turn employment priorities into targeted campaigns, build awareness in key talent markets, and create content and experiences that help candidates see themselves here. You’ll also collaborate with your counterparts in Communications to ensure messaging is consistently and authentically aligned to our employer brand across every channel.

What you’ll do

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:

• Partner with Talent Acquisition to understand hiring needs and develop targeted campaigns that showcase our careers and culture across paid and owned efforts, including socials, job boards, events, blogs, digital, and more.
• Capture meaningful stories across multiple channels that bring our culture, mission, and values to life through real people and real work.
• Manage campaign setup, optimization, and reporting.
• Build and execute targeted strategies for high-priority and hard-to-fill roles.
• Develop and manage social content that highlights Scout Motors as a desirable employer by showcasing our people, culture, and career opportunities.
• Collaborate with the Talent team to monitor campaign and pipeline performance, measure effectiveness, and use data to continuously improve talent marketing strategy.
• Develop and deliver post-campaign recaps and insights to TA and leadership.
• Create repeatable talent marketing playbooks.
• Maintain employee advocacy program through Sprout Social to help build brand awareness and drive applications.
• Create and post executive social content to strengthen thought leadership, increase brand awareness and promote Scout Motors as an employer of choice.
• This role will be based out of the Scout Motors corporate headquarters in Charlotte, NC. This role may be remote to start but will transition to an in-office setting at the headquarters within 3-6 months of start date. This role is not eligible for remote work in New York City.
• This role requires 4-5 days per week in the office, with regular…