Paid Search Analyst

The Opportunity

Pillar4 Media is seeking a Paid Search Analyst to join its fast-growing team.

As a member of the Digital Growth Partnerships team, you'll work closely with senior leadership and other team members to own and operate the paid media funnel from analyzing inputs to implementing testing ideas to drive results. You will also create value through existing paid media channels while discovering and leading new channel expansion.

Pillar4's mission is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

Reporting to the Senior Associate, the Paid Search Associate will:

• Drive results by analyzing and optimizing paid accounts across a multitude of platforms. Execute across Google Ads, Microsoft Ads, programmatic display, and remarketing. Conduct profitability analysis at the keyword level, optimize automated bidding strategies, manage creative testing, and drive profitable expansion for accounts in an environment that is not budget constrained.
• Evaluate, test, and launch new paid media channels. Help lead our efforts to continuously vet and expand into new paid media channels that allow us to grow audience and reach while driving additional revenue. Work directly with senior leadership on new channel expansion. Monitor results closely and make informed decisions quickly.
• Measure and report on performance. Be responsible for paid media performance metrics and make proactive, data-driven decisions to drive profitable conversion growth.
• Influence and implement CRO opportunities on multiple website properties. Work together with our CRO team to hypothesis, develop, and launch data-driven experiences to optimize our website properties.

• Bachelor's degree or relevant experience in business, finance, marketing, economics, mathematics, or another analytically focused degree or role
• 1-3 years of experience in paid media execution and digital analytics
• Deep understanding of digital marketing principles such as bidding automation, conversion funnels, website optimization, creative testing, and audience segmentation
• Experience in SQL, applying data insights to business decisions
• Track record of meeting and exceeding performance targets

• Openness to feedback and collaboration: You'll be working closely with folks across different teams, so you'll need to be open to the process and accept feedback and critique.
• Strong communication skills: You'll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
• Alignment with Pillar4's culture: We live by our values and expect our team to buy in.
  • Act with focus
  • Get after it
  • Grow without limits
  • Build the team
  • Obsess Over Customers
  • Commit to Service
• Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.

• Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
• Stability: We are privately owned, have a holding period of 'forever,' and have significant cash to invest.
• Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
• Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There's no better time than now to be building a business in this space.
• Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
• Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
• Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.

Base salary and performance-based bonus commensurate with experience. At Pillar4, you'll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live…