Marketing Manager

Overview

Canopy Service Partners is a collaborative and growth-oriented organization dedicated to supporting local Partner businesses through innovative marketing solutions. As a Marketing Manager based in the Southeast, you will play a key role in shaping and executing marketing strategies that drive lead generation and business growth.

Join our dynamic team as a Marketing Manager, where you will play a pivotal role in driving lead generation through innovative marketing strategies. Our company is committed to excellence and offers a collaborative environment where your creativity and strategic thinking will thrive. As a Marketing Manager, you will oversee and execute various marketing initiatives, ensuring alignment with our business goals and delivering impactful results.

Reports to Chief Revenue Officer.

• Develop and manage a comprehensive content calendar in coordination with local Partner business needs.
• Execute earned and owned media initiatives, focusing on email, direct mail, and social media tactics (audience strategy, messaging, design, and trafficking).
• Oversee the execution of marketing campaigns across various channels, including owned, earned, social media, SEM, SEO, offline, and local sponsor ships.
• Drive the development of creative assets from external agencies for digital marketing, offline marketing, and sales enablement initiatives.
• Oversee digital media projects, ensuring on-time project delivery through a mix of internal teams and agency vendors.
• Collaborate with key partners to identify and address business needs.
• Partner with stakeholders to translate strategic objectives into actionable marketing initiatives.
• Coordinate efforts managed internally or externally to ensure alignment with overarching goals and correct prioritization of projects.
• Work closely with the Rev Ops Director to develop and manage quarterly and monthly budgets for all marketing channels.
• Execute targeted email and newsletter campaigns utilizing our CRM email marketing system.
• Lead the review of regular performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.
• This person should reside on the east coast with access to a large airport. Charlotte area preferred, but open to others for the right candidate.
• Occasional travel for Partner and team on-site meetings (20%).

• Proficiency with digital media marketing tools (Google Analytics, Google Ads, SEM Rush, Mail Chimp or comparable system).
• Strong project management and prioritization skills to oversee multiple projects simultaneously, manage deadlines, and reallocate resources effectively ().
• A creative mindset to develop innovative and engaging marketing content.
• Excellent communication skills to effectively collaborate with team members, external vendors, and Partners.
• Ability to identify and solve problems that arise during marketing campaign execution.
• A solid understanding of the marketing funnel and how different channels fit within it.

Employees who work 30+ hours per week are considered full-time and become eligible for our benefits after just 30 days of employment.

• Competitive pay with opportunities for 40+ hours per week
• Paid time off (PTO) and holidays for work-life balance
• Overtime opportunities during storm cleanup and peak seasons
• Long-term disability insurance (employer paid)
• Short-term disability insurance (employer paid)
• Basic life & AD&D insurance (employer paid)
• 401(k) retirement plan with up to 4% company match to help you save for the future
• Flexible Insurances Options: Employees can choose the health, dental, and vision plans that best fit their needs and budget, giving control over premiums and out-of-pocket costs.

Health Insurance (Cigna Plans): Employees can choose the plan that works best for them and their families:

• Cigna OAP (Open Access Plus) – broad provider access
• Cigna OAP IN – in-network focused, lower out-of-pocket costs
• Cigna HDHP (High-Deductible Health Plan) – lower premiums with HSA compatibility

Dental Insurance (Cigna Plans): Flexible options to fit coverage needs and budget:

• 2025 Cigna Dental PPO Low Plan – basic coverage at a lower premium
• 2025 Cigna Dental PPO High Plan – enhanced coverage with higher benefits

Vision Insurance (Cigna Plan):

• 2025 Cigna Vision Plan – comprehensive coverage for exams, lenses, and frames

Additional Optional Benefits

• The option of a Health Savings Account (HSA) with $250 employer contribution if on a High-Deductible Health Plan, or a Flexible Spending Account (FSA) for health, dental/vision, and dependent care.
• Pre-tax commuter benefits (parking, transit, vanpool)
• Legal assistance plan
• Supplemental coverage options: critical illness, accident, and hospital indemnity insurance